From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era, Hardcover - Marco Hassler

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unp...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

Reducere. La manera en la que compramos vivienda y c mo buscamos oportunidades de inversi n ha cambiado de manera vertiginosa. El negocio inmobiliario tradic...

Reducere. Elevate Your Affiliate Marketing To The Next Level With These Vital Business StrategiesAre you unsure of where to begin your affiliate marketing jo...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop ...

Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

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Publisher: Taylor & Francis LtdAuthor(s): Claire McKay BowenIllustration(s): 1 Line drawings, color; 11 Line drawings, black and white; 11 Halftone...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Reducere. Whether you've finished your manuscript or just have the seeds of a book idea, PUBLISHING 101 shows you how to approach editors and agents with you...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

Reducere. From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--...

This revised and updated edition of the arts and craft business guide advises on identifying markets, isolating the USP of your work, assessing the...

Data-driven criminal justice operations have led to the transformation of criminal records into millions of data points. These records are publicly...

O analiza stiintifica riguroasa despre efectele pe care media traditionale le au asupra publicului tanar, intr-o era dominata nu numai de prezenta ...

Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

Reducere. The planning guide marketers have relied on for two decades--updated and expanded For more than 20 years, The Successful Marketing Plan has been th...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Implementing sustainable and successful strategies that can transform your business and brand a masterpiece on the world stage.

Reducere. Are you confident that your online business will succeed, or is this a 'roll the dice' situation for you? You probably have your business idea and ...