Direct, Digital & Data-Driven Marketing, Paperback - Lisa Spiller

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unp...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Publisher: Webster's Digital ServicesAuthor(s): Beatriz ScagliaIllustration(s): Illustrations, black and whiteNumber of pages: 148Publication date:...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

Editia de fata include recomandari detaliate despre utilizarea internetului ca instrument al marketingului direct.in stilul sau caracteristic, Dray...

A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sal...

Data-driven criminal justice operations have led to the transformation of criminal records into millions of data points. These records are publicly...

Prin intermediul marketingului direct se pot vinde produse si de asemenea se pot obtine contacte valoroase, potentiali clienti. Carte de fata va ar...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Contributor(s): Author: Ashutosh R. NandeshwarAuthor: Devine RodgerDiscover the techniques used by the top R programmers to generate data-driven so...

Ghidul complet al marketingului direct si interactiv este un manual esential pentru orice persoana care vrea sa se asigure ca activitatea sa de mar...

In this practical book, author Zhamak Dehghani introduces data mesh, a decentralized sociotechnical paradigm drawn from modern distributed architec...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

DescriptionOne of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

Exploring the chasm between the tyranny of surveillance and the ideal of privacy, this book traces the origins of personal data collection in digit...

Reducere. Content Doesn't Have To Be Difficult...Here's how to make it easier: -No more late night/early morning deadlines-No more writing for the sake of it...

Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and crea...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

Aimed at advanced undergraduates and graduates on scientific computing courses.

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Directii strategice in marketingul serviciilor de chirurgie plastica si microchirurgie reparatorie - Anca Bordianu, Victor Lorin Purcarea

Introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving gr...

Reducere. La manera en la que compramos vivienda y c mo buscamos oportunidades de inversi n ha cambiado de manera vertiginosa. El negocio inmobiliario tradic...

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

DescriptionThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 cu...

Corporations and governments use data-based algorithms to predict and control human behavior. This transforms everyday life - from online shopping ...

DescriptionHow to analyze data settings rather than data sets, acknowledging the meaning-making power of the local.In our data-driven society, it i...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Uncover hidden patterns of data and respond with countermeasures Security professionals need all the tools at their disposal to increase their visi...

Explore why -- now more than ever -- the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in...