Digital Marketing

Reducere. Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital ma...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where ...

Publisher: Pearson Education LimitedAuthor(s): Fiona Ellis-ChadwickNumber of pages: 560Publication date: 2022Dimensions: 197 x 264 x 23Cover type: ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis LtdAuthor(s): Jerome M. JuskaIllustration(s): 91 Line drawings, color; 91 Illustrations, colorNumber of pages: 300Publi...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total ...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of d...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the pr...

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, me...

Publisher: Taylor & Francis LtdIllustration(s): 14 Line drawings, black and white; 12 Tables, black and white; 14 Illustrations, black and whiteNum...

DescriptionAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their ...

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.Ill...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cra...

Reducere. Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on mar...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an imp...

Reducere. Contributor(s): Author: John BranchThe theme of this book is digital marketing. We now live in the digital age - indeed, there are more than 3 bill...

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

Hone and perfect your digital marketing skills and learn how to apply them effectively within the B2B marketing sphere, with this practical resource.

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough...

Reducere. Getting Back on Track This is a book that is going to rock you back on your heels and get you thinking along new lines. It will enable you to lift ...

Description- Digital Marketing Like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels- Written ...

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and i...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. La manera en la que compramos vivienda y c mo buscamos oportunidades de inversi n ha cambiado de manera vertiginosa. El negocio inmobiliario tradic...

DescriptionUnlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Ma...

Reducere. In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited t...

Reducere. Description"Don't 86 Your Restaurant Sales" is a book tied to an online training course that will walk you step-by-step through building the most p...

Reducere. The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds stru...

Reducere. Contributor(s): Author: Mark SchaeferWhere do you want to go next in your life? Do you want be positioned to get a better job, acquire more custome...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Reducere. Are you an entrepreneur looking to make a name for yourself? Do you have an idea that you want to share with the world? Then, the best strategy you...

Contributor(s): Author: John WilliamsTake your business to new heights with up-to-date social media marketing - Updated for 2017 How can 'Social Me...

Reducere. What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed wh...

Contributor(s): Author: Adam ClarkeLearn SEO strategies to rank at the top of Google with SEO 2017 EXPANDED & UPDATED - JUNE, 2017 No matter your b...

Description8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dy...

Reducere. This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough...

Reducere. DescriptionThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions ...

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing proc...

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to plan...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing str...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and execut...

DescriptionEs palpable el inusitado crecimiento del n mero de actores que dinamizan la industria deportiva a nivel mundial, frente a esta realidad ...

Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

Reducere. The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing th...

Reducere. You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with diffe...

Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

DescriptionTHE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills c...

Reducere. Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky ...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ...

Reducere. DescriptionDoes any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email lis...

The small business owner's go-to guide for how to embrace the digital age.