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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ...

Publisher: Taylor & Francis LtdAuthor(s): Jerome M. JuskaIllustration(s): 91 Line drawings, color; 91 Illustrations, colorNumber of pages: 300Publi...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old g...

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Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

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Reducere. DescriptionThe Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within inte...

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web ha...

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In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in ...

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Reducere. Contributor(s): Author: Mark W. SchaeferMark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including S...

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This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and ma...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

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Reducere. Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by...

Publisher: St Martin's PressAuthor(s): Ric PradoIllustration(s): Includes colored endpapers plus one 16-page color photograph insertNumber of pages...

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The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Buy One Get One Free... Discover how to leverage the goldmine of social media marketing and turn your business into a money machine Holy Moly... Di...

Publisher: John Wiley & Sons IncAuthor(s): D M ScottNumber of pages: 480Publication date: 2022Dimensions: 153 x 227 x 38Cover type: Paperback / sof...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

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Reducere. Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by...

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that sha...