Digital Branding

Reducere. Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease...

Reducere. The multiple award-winning Restaurant Manager s Handbook is the best-selling book on running a successful food service operation. The fifth complet...

Reducere. Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Au...

What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you revea...

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible res...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Reducere. A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digi...

Reducere. The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what id...

Reducere. This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how brand...

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the...

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding cr...

A critical and up-to-date overview of visual journalism that combines academic theory with the experiences of practitioners working in the field, d...

How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order...

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in...

Reducere. This is your ticket to make the digital revolution work for you.The digital age has changed everything we know about engaging this culture with the...

Reducere. If you want to discover how to brand yourself online using social media marketing, then keep reading... This book is for anyone ready to master the...

Reducere. If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you w...

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.Publi...

DescriptionIf you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content stra...

DescriptionTypography for Screen introduces various creative projects of typography for the digital screen, such as motion graphics, webpage design...

Entertainment Law: Fundamentals and Practice is a comprehensive and unique "how to" guide covering every area of entertainment law including fundam...

DescriptionA look at the revolution in game live streaming and esports broadcastingEvery day thousands of people broadcast their gaming live to aud...

B RAND. Jocul antreprenorial la alt nivel a fost scrisa din necesitate, fiind primul ghidcomplet in limba romana despre branding, dedicat antrepren...

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky fa...

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the l...

Reducere. Contributor(s): Author: Bernadette Jiwa"The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-thr...

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supp...

Reducere. DescriptionBRAND YOU Master Your Social Media A Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal Brand This...