Marketing Management

Volumul porneste de la un fond teoretic, dar directioneaza permanent spre sfera practica, prin adresarea unor intrebari menite sa dezvolte la nivel...

Un volum despre managementul pietei de carte din Romania si din lume, asa cum a vazut-o un editor din 1993 si pana astazi, parcurgand, rand pe rand...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but th...

Reducere. In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its...

Management comercial si politici de marketing - Mihaela-Mirela Dogaru

Publisher: McGraw-Hill Education - EuropeAuthor(s): Orville WalkerNumber of pages: 576Publication date: 2012Dimensions: 202 x 253 x 17Cover type: P...

Reducere. Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing ...

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing st...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

DescriptionThrough six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

About the AuthorTalaya Waller, M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students under...

Publisher: Taylor & Francis LtdAuthor(s): Jim (Westminster University, UK) BlytheIllustration(s): 74 Line drawings, color; 100 Tables, color; 74 Il...

Reducere. DescriptionStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketi...

Reducere. Over The Last Decade Dr. Justin Has Interviewed Over 1000 Successful Dental Practice and Business Owners To Extract From Them What It Really Takes ...

Publisher: Gabler VerlagAuthor(s): Heribert MeffertIllustration(s): BibliographyNumber of pages: 490Publication date: 1994Dimensions: 244 x 172 x 2...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 832Publication date: 2021Dimensions: 216 x 275 x 32Cover type: Paperbac...

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

Reducere. The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Siew-Meng LeongNumber of pages: 960Publication date: 2017Dimensions: 275 x 215 x 30Cover type: Paper...

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable sty...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 352Publication date: 2015Dimensions: 190 x 232 x 18Cover type: Paperbac...

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the aut...

Managementul vanzarilor in contextul concurential actual. Un demers teoretic si aplicativ - Ovidiu-Iulian Bunea

Reducere. Contributor(s): Author: Greg GeracieEditor: Steven D. EppingerSetting the Standard for Product Management and Marketing Many of the leading voices ...

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function...

Reducere. Network marketing--also known as direct selling and multilevel marketing--has turned millions of people into successful business owners. But to tru...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better w...

Managementul marketingului modern in serviciile de sanatate. O perspectiva asupra activitatii sanatoriului balnear si de recuperare Techirghiol - Elen

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing str...

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses b...

Reducere. Is this blue book more valuable than a business degree?Most people enter their professional careers not understanding how to grow a business. At ti...

Reducere. The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds stru...

Reducere. DescriptionARE YOU READY TO TAKE PART IN THIS GROWING TREND? In a recent vacation rental survey, Trip Advisor(R) found that 60% of respondents repo...

Reducere. Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with Python from ground zero ...

Reducere. Do you have free space in your house or apartment? Do you feel miserable with your current financial status? Are you looking for an online business...

Reducere. Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who "just don't get it" while seeming...