Integrated Marketing Communication. Advertising and Promotion in a Digital World, 2 New edition, Paperback - Jerome M. Juska

Publisher: Taylor & Francis LtdAuthor(s): Jerome M. JuskaIllustration(s): 91 Line drawings, color; 91 Illustrations, colorNumber of pages: 300Publi...

Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson...

Publisher: Pearson Education LimitedAuthor(s): Donald BaackNumber of pages: 472Publication date: 2021Dimensions: 217 x 276 x 25Cover type: Paperbac...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for ma...

Contributor(s): Author: Francisco J. Lopez LubianAuthor: Jose EstevesAn in-depth examination of the concept of value in a digital world, an analysi...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

7 classic works of fiction in a new series of beautifully packaged books for a new generation of readers. The jackets are designed by artists commi...

Reducere. A smart city is a framework that aims to develop, deploy and promote sustainable development practices to address the growing challenges of urbaniz...

Reducere. Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of informati...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ...

Reducere. As a therapist and former video game developer, Ryan Anderson has seen the good and bad that comes from gazing at our screens. In this enlightening...

Reducere. Competitive Intelligence (CI) has emerged as a "must-have" for companies across industries. Equally valuable to the competitive intelligence profes...

DescriptionPart of the Legend Classics seriesJ. and his friends George and Harris decide that taking a boating holiday on the Thames from Kingston ...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication a...

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Publisher: Taylor & Francis LtdAuthor(s): Richard M. (Cleveland State University, USA) PerloffIllustration(s): 12 Line drawings, black and white; 4...

Contributor(s): Author: Jerome K. JeromeThree Men in a Boat (To Say Nothing of the Dog), published in 1889, is a humorous account by English writer...

DescriptionJerome's delightful novel has kept readers smiling for years and his prose has found a perfect partner in Vic Reeves's witty illustratio...

Reducere. Three Men in a Boat, published in 1889, became an instant success and has never been out of print. In its first twenty years alone, the book sold o...

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an imp...

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Publisher: 1517 MediaAuthor(s): Chris StedmanNumber of pages: 331Publication date: 2022Dimensions: 152 x 227 x 28Cover type: Paperback / softbackRe...

DescriptionThis volume stands as the only available critical edition of two of the most popular classics in English literature. Three Men in a Boat...

DescriptionAccording to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite th...

DescriptionThere's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. Bu...

An essential guide for parents navigating the new frontier of hyper-connected kids

The majority of journalism graduates find themselves working in local settings at some point during their careers; this book will equip them with a...