Absolute Essentials of Digital Marketing, Hardback - Alan Charlesworth

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on mar...

Publisher: Bloomsbury Publishing PLCAuthor(s): Mo WillanNumber of pages: 272Publication date: 2021Dimensions: 243 x 163 x 28Cover type: HardbackRed...

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, th...

This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the fiel...

This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own mora...

This shortform text hones in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a ...

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As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform tex...

This book provides an entertaining overview of how dishonesty and unethical behaviour has been studied in psychological experiments and the malleab...

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cra...

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book...

Reducere. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, ind...

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical appro...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entir...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 432Publication date: 2014Dimensions: 219 x 277 x 18Cover type: Paper...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and...

Publisher: McGraw-Hill EducationAuthor(s): Alan MarcusIllustration(s): 261 Illustrations, unspecifiedNumber of pages: 768Publication date: 2021Dime...

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. Before the groundbreaking graphic novel Watchmen, Alan Moore made his debut in the U.S. comic book market with the revitalization of the horror com...

DescriptionThis Classic Edition of the best-selling textbook offers an in-depth overview of approaches to the study of memory. With empirical resea...

Reducere. La manera en la que compramos vivienda y c mo buscamos oportunidades de inversi n ha cambiado de manera vertiginosa. El negocio inmobiliario tradic...

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...