Principles of Marketing for a Digital Age, Paperback - Tracy L. Tuten

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total ...

This volume offers a window into some of the hot-button ethical issues facing a society where digital has become the new normal. The research repre...

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of...

Reducere. Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in...

Dynamics of News Reporting and Writing shows students how to approach their stories and think on their feet in the evolving media landscape, with f...

Twenty-first-century culture is obsessed with books. In a time when many voices have joined to predict the death of print, books continue to resurf...

Reducere. We are witnessing an unprecedented technological revolution. Every sphere of life from communications, work, economy, leisure, our homes, and healt...

DescriptionRanging from flash to full novella lengths, the ten pieces featured here include stories about time travel and the 1939 World's Fair, a ...

Reducere. Almost fifty years serving in children's ministry: Dr. Innocent Ononiwu shares his experiences and offers a fresh approach to children's ministry t...

Reducere. "[An] insightful exploration of Christian discipleship in the digital age."--Publishers WeeklyThis book offers theological perspectives on the chal...

Reducere. You can open up a world of imagination and learning for children when you encourage the expression of ideas through writing. Kids Have All the Writ...

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity--and wh...

Publisher: Taylor & Francis LtdIllustration(s): 3 Line drawings, black and white; 28 Halftones, black and whiteNumber of pages: 192Publication date...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

"Second edition published by Routledge 2010"--T.p. verso.

The majority of journalism graduates find themselves working in local settings at some point during their careers; this book will equip them with a...

Reducere. DescriptionAt a time when we take e-readers to the beach and read novels on our smartphones, is the book-collecting hobby still relevant? Yes, more...

In 2001, Ethiopian Television aired a documentary about a small, rural village called Awra Amba, where women ploughed, men worked in the kitchen, a...

Although many clinical treatments target symptoms of PTSD, an optimal treatment strategy would also address the many health problems that co-occur....

Reducere. Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Au...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

The second volume of Ethics for a Digital Age contains a selection of research presented at the fifth and sixth Annual International Symposia on Di...

The unpredictable and dangerous power of algorithms as they develop with an endless capacity to get more intelligent at a faster rate is taken stoc...

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A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

Reducere. It's a true story of the chaos and hurt caused by an alcoholic. The author tells her own story, writes about time spent in multiple rehabs, both in...

Reducere. Neil Gaiman is the imaginative wizard behind the best-selling novels American Gods (soon to be an HBO series) and The Anansi Boys, the graphic seri...

Reducere. Congressman Ro Khanna offers a revolutionary roadmap to facing America's digital divide, offering greater economic prosperity to all. In Khanna's v...

Revised edition of the authors' Principles of marketing.

Reducere. Contributor(s): Author: Mark SchaeferWhere do you want to go next in your life? Do you want be positioned to get a better job, acquire more custome...

From the million-copy-bestselling author of Execution'Ingenious . In this lively, accessible guide, Ram Charan - million-copy-bestselling author an...

If you want to win, you need to learn to play a new game. Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncov...

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates th...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Fresh Expressions is a canary in the coal mine, alerting congregations to reevaluate what the Church is, where and when it can happen, and who can ...

This innovative book explores how digital language and tools can be used to teach applied grammar in the classroom. With a spotlight on internet la...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

This revolutionary introduction to library management is the first conceived in and written for a digital age. Library Management for the Digital A...

Reducere. DescriptionGhosts of Athens blends the historical with the haunted for more than thirty locations in the Classic City. First, the history of each l...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Build an agile organizational structure and culture that will enable your company to succeed in a digital age with this practical guide.

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...