Online consumer behavior. Theory and research in social media, advertising, and e-tail, Paperback - ***

Publisher: Taylor & Francis LtdNumber of pages: 400Collection: Marketing and Consumer Psychology SeriesPublication date: 2017Dimensions: 152 x 228 ...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

"First edition published by McGraw-Hill 2002. Third edition published by Routledge 2008."

Faculty members, researchers, instructional designers, students, administrators, and policy makers who engage with online learning will find this b...

Reducere. In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have al...

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Reducere. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth cen...

DescriptionThis volume offers the first comprehensive guide to how high-impact practices (HIPs) are being implemented in online environments and ho...

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interc...

Research Methods in Psychology: Investigating Human Behavior draws on fascinating stories to illustrate the entire research process within a unifyi...

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable produc...

An expanded and revised edition of the first social work text to focus specifically on trauma, this comprehensive anthology incorporates the latest...

Thinking with Theory in Qualitative Research, Second Edition demonstrates how to enact various philosophical concepts in practices of inquiry, effe...

Pop Culture in Language Education provides comprehensive insight on how studies of pop culture can inform language teaching and learning. The volum...

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Social media este un domeniu foarte interesant pentru comunicatori, datorita imenselor avantaje oferite de noile canale de comunicare online, de in...

Reducere. Understanding Research: Becoming a Competent and Critical Consumer helps students read research in an informed and critical manner, evaluate its us...

Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehen...

Autonomy in Language Education offers a holistic overview of and novel contribution to a complex and multifaceted, yet under-studied, field of inqu...

With the growing interest in undergraduate research as a high-impact practice, and the recognition that college education is increasingly moving on...

With an impressive team of contributors, this book discusses the reality of conducting research in different educational settings and provides prac...

Publisher: Taylor & Francis LtdAuthor(s): Simon (University of Bath, UK) HayhoeNumber of pages: 10Collection: Qualitative and Visual Methodologies ...

The Art of Useless offers an innovative way to understand China's political-economic, social, and cultural transformations, showing how consumer cu...

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body ...

DescriptionMental health within elite sport has traditionally been ignored, but recent research has shown that competitive sport can at times serio...

Publisher: Taylor & Francis LtdAuthor(s): Lisa A (University of Oregon, USA) MazzeiNumber of pages: 152Publication date: 2011Dimensions: 245 x 175 ...

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Reducere. Important e ceea ce cred ceilalti ca stii. Expert in social media. Ghidul laudarosului - Susie Boniface Esti gata sa te dai mare? Mai tii minte vre...

Originally published in 1991, this book provides the reader with a comprehensive synthesis of developments, issues and practices related to a self-...

Indigenous Counseling is based in universal principals/truths that promote a way to think about how to live in the world and with one another that ...

Reducere. Imperialism in the 21st Century Updating Lenin's Theory a Century LaterOver 1, 000 military bases in foreign lands. Armed personnel in 130 countrie...

Ghidul laudarosului. Expert in social media - Susie Boniface

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Reducere. DescriptionFaced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those to...