Sport Consumer Behaviour. Marketing Strategies, 2 ed, Paperback - ***

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

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Publisher: Elsevier - Health Sciences DivisionAuthor(s): Robert M. (Professor and Chair Emeritus, Department of Pediatrics, Medical College of Wisc...

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a ...

Publisher: Taylor & Francis LtdAuthor(s): Alain (HEC Montreal, Canada) d'AstousIllustration(s): 8 Line drawings, black and white; 5 Tables, black a...

Reducere. DescriptionFaced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those to...

Revised edition of Consumer behaviour, 2013.

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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of internati...

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and...

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is f...

Publisher: Bloomsbury Publishing PLCAuthor(s): Dr Ronan (Department of Management and Marketing, Cork) CarberyNumber of pages: 408Publication date:...

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging inte...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theo...

Providing a cross-disciplinary approach to tourism behaviour, this fully updated edition responds to new emerging themes such as the digital revolu...

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink...

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioner...

This book provides a quick reference and practically relevant canine behaviour resource to meet the specific needs of the veterinary general practi...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from ...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

This highly practical book is an accessible and grounded handbook for addressing challenging behaviour in children and adults with intellectual or ...

Reducere. Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into str...

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, m...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Research on leadership-both within and outside of sport settings-combines with practical skills to provide an effective approach to leadership in t...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

The Problem-solving Strategies and Skills maths cards provide a wide variety of motivating and high-interest problem-solving activities. There are ...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...