Consumer Behaviour. Applications in Marketing, 4 Revised edition, Paperback - Marc Vanhuele

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a ...

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging inte...

This is the definitive introduction to the fascinating world of people and work, featuring the flagship Junction Hotel running case study, real lif...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-rev...

Publisher: Taylor & Francis LtdAuthor(s): Alain (HEC Montreal, Canada) d'AstousIllustration(s): 8 Line drawings, black and white; 5 Tables, black a...

Reducere. DescriptionFaced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those to...

The fourth edition of this hugely popular textbook has been updated for the revised Level 5 Communications module [5N0690], which focuses on the fo...

Commercial Law offers a fresh, modern, and stimulating account of this important subject. This accessible and engaging text includes thorough cover...

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Revised edition of Consumer behaviour, 2013.

Education Law and Practice is a practical guide to this complicated area of law, for all professionals advising parents and pupils as well as schoo...

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaig...

This book provides a comprehensive survey of Japan's economic history and current situation. It offers a concise description of Japanese economic i...

Barbados Travel Guide - Advice and expert travel tips, from Bridgetown highlights to beaches, resorts and hotels, culture, wildlife, hiking and loc...

Publisher: Thomas Cook PublishingAuthor(s): Kathy ArnoldIllustration(s): col. Illustrations, col. mapsNumber of pages: 192Collection: TravellersPub...

Uruguay Travel Guide - Travel tips and advice including Montevideo highlights, hotels and restaurants, beaches, activities like birdwatching, horse...

Written by leading experts in the field, this textbook explores the essentials of international human rights law, from foundational issues to subst...

This new edition of the leading textbook on international refugee law has been substantially updated and now features extensive coverage of forced ...

Publisher: Rudolf Steiner PressAuthor(s): Rudolf SteinerNumber of pages: 208Publication date: 2000Dimensions: 216 x 141 x 21Cover type: Paperback /...

Publisher: Lucis Press LtdAuthor(s): Alice A. BaileyNumber of pages: 460Collection: A Treatise on the Seven RaysPublication date: 1972Dimensions: 1...

Publisher: Cambridge University PressIllustration(s): Worked examples or ExercisesNumber of pages: 960Publication date: 2021Dimensions: 144 x 210 x...

Publisher: Lucas PublicationsNumber of pages: 1256Publication date: 2022Dimensions: 168 x 233 x 58Cover type: Paperback / softbackRedescopera farme...

An introduction to the elements of tourism covering topics such as changing government policy, VR tourism and the metaverse, climate change, sustai...

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink...

The Politics of the Earth is an innovative and highly respected introduction to environmental politics through a discourse-centred approach. From s...

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.Publisher: SAGE Publications...

A well-known text, this book aims to help students not just of law, but also of sociology, economics and politics, to understand administrative law...

Climate change is perhaps the greatest challenge facing humanity. This book describes the substantial evidence for climate change and considers its...