Aging Consumer. Perspectives from Psychology and Marketing, Paperback - ***

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Questioning others is one of the best methods that children use to learn about the world. In this volume, leading experts explore critical issues i...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

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This book highlights the adaptation of Lean manufacturing principles to a sales organization.Publisher: EnnaAuthor(s): Yoshio IshizakaIllustration(...

This impactful volume demonstrates the application and power of psychology and behavioural economics in the pursuit of quality and continuous impro...

Reducere. Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers a...

Publisher: Princeton University PressAuthor(s): Joann JasiakNumber of pages: 256Publication date: 2015Dimensions: 159 x 235 x 19Cover type: Paperba...

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art Uni...

Reducere. Why this Book? As one of the most complex industries in the world, this book provides readers with an in-depth coverage of companies that operate b...

Target success in Cambridge National Level 1/2 Enterprise and Marketing with this proven formula for effective, structured revision. Key content co...

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enab...

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Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Publisher: Taylor & Francis LtdAuthor(s): Mansaf AlamIllustration(s): 31 Line drawings, black and white; 31 Illustrations, black and whiteNumber of...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

Reducere. Discover How To Use LinkedIn For Sales, Business and Marketing, including how to: -- Find New Sales Leads and Prospective Clients on LinkedIn FAST ...

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psy...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

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Contributions from leading researchers and practitioners in the field of autism along with the voices of autistic adults and the parents of autisti...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

Reducere. PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, li...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...

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Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multi...

Revised edition of the author's Psychological foundations of marketing, 2013.

Reducere. In a unique series of studies, Harvard University has followed 824 subjects from their teens to old age. Professor George Vaillant now uses these t...

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a ...

Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant...

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Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Publisher: Taylor & Francis LtdAuthor(s): Alain (HEC Montreal, Canada) d'AstousIllustration(s): 8 Line drawings, black and white; 5 Tables, black a...

Written by a renowned scholar and practitioner of gerontology and aging, this is a concise, reader-friendly overview of key concepts of geropsychol...