Using Semiotics in Marketing. How to Achieve Consumer Insight for Brand Growth and Profits, Paperback - Dr Rachel Lawes

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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the...

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

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Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enab...

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Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business...

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Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of tale...

Reducere. Dr Sebi Natural Treatment For CancerDr. Sebi was a world renowned pathologist, herbalist and naturalist left this world in the year 2016, despite t...

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Reducere. Dr. Sebi was a Honduran man with a very humble beginning and was known and addressed as an herbalist, pathologist or a naturalist in different regi...

Reducere. DescriptionWhy do only 30% of business transformation programmes deliver on time, on budget and on the scope, realizing the intended benefits while...

Reducere. DescriptionWhy do only 30% of business transformation programmes deliver on time, on budget and on the scope, realizing the intended benefits while...

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service pr...

Reducere. Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and d...

Reducere. Contributor(s): Author: T. CalkinsAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, p...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

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Reducere. In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research ...

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Reducere. Dr. Sebi was a world-renowned pathologist, herbalist, and naturalist, he left this world in the year 2016, despite the fact, that he is deceased, h...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....