Psychological Foundations of Marketing. The Keys to Consumer Behavior, Paperback - Allan J. Kimmel

Revised edition of the author's Psychological foundations of marketing, 2013.

Reducere. In the days after Donald Trump's unexpected victory on election night 2016, The New York Times, CNN, and other leading media outlets reached out to...

Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

Prominent political analyst and historian, Allan J. Lichtman, presents thirteen historical factors, or 'keys, ' that have successfully predicted th...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into str...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

Utilitarianism is one of the most famous ethical doctrines, based on the ideal of maximizing pleasure and minimizing pain. But Utilitarians and the...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

Reducere. Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end o...

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

The perfect accompaniment to The Keys to the Universe book, these beautiful cards help seekers on the path of enlightenment. There are 50 keys--48 ...

Reducere. Harlem's NocturneKarmaHeartburnIf I Was Your WomanYou Don't Know My NameIf I Ain't Got YouDiaryDragon DaysWake UpSo SimpleWhen You Really Love Some...

Eastern philosophy enters the stables in this unique guide to horsemanship. Allan Hamilton describes how horses understand and respond to the flow ...

Reducere. Contributor(s): Author: Ronald D. WorthAuthor: Holly R. BoltonAuthor: Julie HuvalWhether you are new to the A/E/C community and working on your ver...

Clues to help angels on earth, from before birth, until after death.

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable produc...

"A sweeping look at the history of voting rights in the U.S."--VoxWho has the right to vote? And who benefits from exclusion?For most of American h...

Unlike many photographers who maintain a strict divide between their commercial and private work, the author has always combined the two. This book...

Out-of-this-world magical adventure series for teens from the award-winning, New York Times bestselling author of Sabriel and the Old Kingdom serie...

While Leaf tries to banish Arthur's double on earth, Arthur must survive his basic training, avoid getting posted to the front, and work out how he...

He can't get into the impregnable Upper House, and even if he does, finding the Sixth Part of the Will and the Sixth Key might not be enough to sto...

Out-of-this-world magical adventure series for teens from the award-winning, New York Times bestselling author of Sabriel and the Old Kingdom serie...

Out-of-this-world magical adventure series for teens from the award-winning, New York Times bestselling author of Sabriel and the Old Kingdom serie...

Lord Sunday's magic is unlike anything Arthur has encountered before - and his secrets have the potential to destroy not only Arthur but also all t...

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The Keys to Balance and Power. A practical and spiritual guide to transforming your life into a Being of Balance and Power. That elusive goal is ac...

Published by Sinauer Associates, an imprint of Oxford University Press.Publisher: Oxford University Press IncAuthor(s): S. Marc (Michigan State Uni...

Understanding the role of genetic differences in individual differences in behavior is one of the most complex problems in science. This textbook p...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with indus...

Reducere. Element of Freedom (Intro)Love is BlindDoesn't Mean AnythingTry Sleeping with a Broken HeartWait til They See My SmileThat's How Strong My Love isU...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...