Marketing Database Analytics

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Reducere. Do you want to expand your skills from being a basic Data Scientist to becoming an expert Data Scientist ready to solve real-world data centric iss...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Do you want to learn about data science but aren't in the mood to read a boring textbook?Data science has a huge impact on how companies conduct bu...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. DescriptionDo you want to learn about data science but aren't in the mood to read a boring textbook? Data science has a huge impact on how companie...

Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Publisher: Taylor & Francis LtdAuthor(s): Mansaf AlamIllustration(s): 31 Line drawings, black and white; 31 Illustrations, black and whiteNumber of...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis LtdAuthor(s): Jaap E. WieringaIllustration(s): 205 Line drawings, color; 7 Tables, color; 205 Illustrations, colorNumbe...

El libro que te dar los conocimientos de Big Data Analytics que necesitas como CEO o Director de Marketing Si eres un directivo con perfil de negoc...

Reducere. Designed to provide an insight into the database concepts Key FeaturesBook contains real-time executed commands along with screenshot Parallel exec...

Contributor(s): Author: Laine CampbellAuthor: Charity MajorsThe infrastructure-as-code revolution in IT is also affecting database administration. ...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. A quick and easy read to help you take your understanding of basketball to the next level.Basketball is one of the most popular sports in the world...

A guidebook to the wild world of communist minimalism in Tito's YugoslaviaSpomenik--the Serbo-Croat/Slovenian word for monument--refers to the memo...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Six-Step Relational Database DesignTM bridges the gaps between database theory, database modeling, and database implementation by outlining a simpl...

What does it really mean to be a rational decision maker? What is the most important factor in vendor selection? Was your software written by your ...

If you want to avoid wasting time and energy building something that nobody wants, then keep reading...Lean Analytics is an incredibly popular fram...

This textbook provides a practice-oriented introduction into Analytics-based inventory management in complex supply chains. In the context of Busin...

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is c...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...