Experiential Marketing

Contributor(s): Author: Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition,...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how the...

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementatio...

Reducere. Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this...

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing p...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Reducere. DescriptionBullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable r...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Reducere. DescriptionThanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.Th...

• Urmezi procesul prin care devii trainerui ideal aI participantului tau ideal; • Descoperi aptitudinile necesare trainerului dedicat si apreciat i...

Reducere. Using a "tough love approach" to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to...

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event...