Managementul capitalului unui brand

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Reducere. David A. Aaker 973-87488-0-1

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Managementul brandului - Catalin Mihail Barbu

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

Reducere. Fiind student in anul doi, Mark Zuckerberg a creat un site web simplu pentru a servi ca rețea sociala a campusului. Astazi, Facebook este aproape d...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Reducere. DescriptionWritten by two of Boston's most active and experienced early stage investors, Venture Capital: A Practical Guide to Fund Formation and M...

Strategic Management Approaches of the Intellectual Capital and Performance Modern Organization - Daniela Niculescu Tolici

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Continutul cartii aduce in fata cititorului o serie de avantaje care nu pot trece neobservate. Un echilibru perfect al resurselor informationale, d...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Reducere. The organisational success, its achievement of competitive advantage and its performance are built upon the vision asserted by the strategic manage...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, moti...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

About the AuthorTalaya Waller, M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Cheia succesului pentru orice CEO! Atunci cand lucrurile merg prost pentru o organizatie, cel care ar trebui sa-si asume in primul rand vina este C...

Reducere. Fiind student in anul doi, Mark Zuckerberg a creat un site web simplu pentru a servi ca retea sociala a campusului. Astazi, Facebook este aproape d...

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that ...

Use this practical guide to get the best from your employees by ensuring that your organization aligns with the latest human capital management sta...

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they a...

Patrick Lencioni 00021557

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and d...

DescriptionAn essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better refl...

Reducere. We're constantly looking for ways to make our companies or organizations more successful. We often ask ourselves: "What can we do to develop and dr...

This book offers a unique, in-depth, and up-to-date overview of Islamic banking and finance, capital markets and sukuks at the grass-roots level. I...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand disciplin...

Cea mai mare recompensa a unui lider - John C. Maxwell

Amazon descatusat. Jeff Bezos si inventarea unui imperiu global - Brad Stone

Reducere. DescriptionMailbox Money Mindset: The secret motivations behind owning real estate with recurring revenue by Chris Hotze Chris Hotze, a commercial ...

The new edition of the definitive guide for venture capital practitioners--covers the entire process of venture firm formation & management, fund-r...

In 2011, cand a preluat conducerea Comandamentului pentru Operatiuni Speciale al Statelor Unite, amiralul McRaven a fost onorat sa primeasca distin...

Reducere. Whether you're sixty, eighty, ninety, or somewhere in between, Meena Vad's inspirational, informative, and spiritually charged debut handbook, Yoga...

Reducere. DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perf...

Reducere. Recuperare. Elibereaza-te de dependente Russell Brands-a nascut pe 4 iunie 1975 in Grays, Essex, Marea Britanie. Este actor, prezentator de emisiun...

Reducere. Russell Brand wants you to join the revolution. We all know the system isn't working. Our governments are corrupt and the opposing parties pointles...

How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitor...

Reducere. Caii lui Hitler. Incredibila poveste adevarata a detectivului care s-a infiltrat in cercurile naziste secrete Caii lui Hitler este o poveste adevar...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. Marketing Manager's Guide to Successful Brand Marketing"Scott Miller offers tangible insights and practical steps to make sure your product finds t...