Strategic Brand Management and Development. Creating and Marketing Successful Brands, Paperback - Sotiris T. Lalaounis

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Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that ...

DescriptionAn essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better refl...

Brand si branding - Alexandru-Mircea Nedelea

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they a...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Reducere. Contributor(s): Author: Jeremy DarlowThe athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches at...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

DescriptionBetter Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-rev...

AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Publisher: McGraw-Hill Education - EuropeAuthor(s): Orville WalkerNumber of pages: 576Publication date: 2012Dimensions: 202 x 253 x 17Cover type: P...

About the AuthorTalaya Waller, M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company...

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based...

Reducere. DescriptionStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketi...

Publisher: Gabler VerlagAuthor(s): Heribert MeffertIllustration(s): BibliographyNumber of pages: 490Publication date: 1994Dimensions: 244 x 172 x 2...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cra...

With technical skills in ever increasing demand and software updates coming thick and fast, the need for technical training is rising rapidly. This...

A seminal figure in the field of public management, Mark Moore presents his summation of fifteen years of research, observation, and teaching about...

Reducere. Contributor(s): Author: Hans Peter Peter BechForeword by: Preben DamgaardIllustrator: Jelena Galkina"Building Successful Partner Channels" is a boo...

Reducere. Marketing Manager's Guide to Successful Brand Marketing"Scott Miller offers tangible insights and practical steps to make sure your product finds t...

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques ...

This revised and updated edition of the arts and craft business guide advises on identifying markets, isolating the USP of your work, assessing the...

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea your company's purpose is t...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

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Retirement is perhaps the greatest time for self-discovery. You may not believe it, but Christ has something incredible in store for you in your ne...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic plann...

Reducere. DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perf...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

Reducere. Contributor(s): Author: Greg GeracieEditor: Steven D. EppingerSetting the Standard for Product Management and Marketing Many of the leading voices ...

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function...

Reducere. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of co...

"Published in Dutch by Noordhoff Publishers, 1993, 2017."

This book introduces students to facilities planning for tourism, hospitality and events. Covering subjects such as sustainable planning and enviro...