Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Paperback - Vanitha Swaminathan

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the persona...

A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age.Publisher: John Murray PressAuthor(s):...

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Reducere. Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're ...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

Managementul brandului - Catalin Mihail Barbu

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campa...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, moti...

Reducere. Dezvoltarea Afacerilor 973-87488-8-7

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesse...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. David A. Aaker 973-87488-0-1

Reducere. DescriptionWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis IncAuthor(s): Larry (Central Connecticut State University, New Britain, USA) GrassoIllustration(s): SEE NOTES 2ND PRINT...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...