Strategic Brand Management. A European Perspective, 2 ed, Paperback - Mats Georgson

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: McGraw-Hill Education - EuropeAuthor(s): Paul BoseliePublication date: 2014Dimensions: 246 x 192 x 13Cover type: Paperback / softbackRed...

Advanced Strategic Management builds on prior knowledge of strategic decision making and is intended to compliment general strategy texts by provid...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been ...

Publisher: Wolters Kluwer HealthAuthor(s): William P., MD DaleyIllustration(s): 948Number of pages: 560Publication date: 2022Dimensions: 215 x 281 ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

With the increasing importance of the concept of remedies in European private law, this book focuses on remedies as a distinctive and novel field o...

Revised edition of Consumer behaviour, 2013.

This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external t...

DescriptionAn essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better refl...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: McGraw-Hill Education - EuropeAuthor(s): Orville WalkerNumber of pages: 576Publication date: 2012Dimensions: 202 x 253 x 17Cover type: P...

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated ...

Contributor(s): Author: Jawad SyedAuthor: Robin KramarThe fully revised and updated second edition of this core textbook builds on the previous edi...

How do firms adapt? Is it through rational choice and intentionality, or rather a process of evolutionary dynamics? Using the ideas of Gregor Mende...

Publisher: Taylor & Francis LtdAuthor(s): Harald SanderIllustration(s): 55 Line drawings, black and white; 1 Halftones, black and white; 16 Tables,...

Presenting a re-evaluation of the documentary sources, this study is based on the physical examination of weights and measures in the National Muse...

Financial Markets and Institutions: A European Perspective - Jakob De Haan, Sander Oosterloo, Dirk Schoenmaker

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom ...

Publisher: Cengage Learning, IncAuthor(s): Brian (Auburn University) GibsonNumber of pages: 672Publication date: 2020Dimensions: 211 x 262 x 32Cove...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management mod...

Casino Operations Management is an intriguing yet mystifying multi-trillion dollar industry worldwide. But little is known or documented about how ...

An exploration of the social thinking on management tools. Studying how management tools are infused by social norms and how they influence individ...

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.Publisher: Taylo...

The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables stu...

Sistemul de pensii romanesc. O evaluare din perspectiva europeana - Valeriu Frunzaru

This second edition reflects ISO 14001 and provides a frame of reference and systematic approach to manage environmental risk. It provides readers ...

Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality manag...

Publisher: McGraw-HillAuthor(s): Alan PilkingtonPublication date: 2020Dimensions: 261 x 195 x 29Cover type: Paperback / softbackRedescopera farmecu...

Publisher: McGraw-HillAuthor(s): Vijay GovindarajanPublication date: 2020Dimensions: 190 x 244 x 25Cover type: Paperback / softbackRedescopera farm...

Reducere. Lucrarea are doua premise puse in valoare de cele mai noi cercetari in domeniu: una dintre premise se constituie din datele pe care neurostiintele ...

Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesse...