Brand Management. Co-creating Meaningful Brands, Paperback - Michael Beverland

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that ...

DescriptionAn essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better refl...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they a...

Brand si branding - Alexandru-Mircea Nedelea

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and d...

Reducere. This essential go-to guide reveals how women can enhance their lives by creating valuable friendships in today's busy, mobile world, from nationall...

The brand new blockbuster from #1 bestselling crime thriller phenomenon Michael Connelly.Publisher: Orion Publishing CoAuthor(s): Michael ConnellyN...

DescriptionEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you ...

Reducere. This essential go-to guide reveals how women can enhance their lives by creating valuable friendships in today's busy, mobile world, from nationall...

Crime doesn't come better than Connelly: the brand new blockbuster from the crime-thriller powerhouse. 'Michael Connelly is the greatest American c...

The brand new blockbuster crime thriller from Michael Connelly - the #1 Sunday Times, New York Times and international bestseller.

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionFriendships are like any other relationships--when they work, they make our lives better. When they aren't working, or are hard to find,...

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea your company's purpose is t...

Managementul brandului - Catalin Mihail Barbu

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic plann...

Want to get noticed and be remembered? BRAND YOURSELF. A nationally renowned expert on personal branding, Krista Clive-Smith demonstrates with rema...

Has a killer lain dormant for years only to strike again on New Year's Eve? LAPD Detective Renee Ballard and Harry Bosch team up to find justice fo...

Reducere. Written by an expert on the new age of Internet networking and a practicing dentist who owns a multi-million-dollar Texas practice, Industry Influe...

Crime doesn't come better than Connelly: the brand new blockbuster from the crime-thriller powerhouse.

The brand new blockbuster crime thriller from Michael Connelly - the #1 Sunday Times, New York Times and international bestseller.

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

Reducere. Contributor(s): Author: Mr Jim SignorelliFrom Library Journal: Advertising executive Signorelli was tired of the traditional approach to his craft,...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most import...

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Publisher: powerHouse Books, U.S.Author(s): Emmanuel ProbstNumber of pages: 176Publication date: 2022Dimensions: 159 x 235 x 18Cover type: Hardback...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of co...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

Reducere. Contributor(s): Author: Jeremy DarlowThe athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches at...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

Observatorul de Brand - Bogdan Ionescu

DescriptionBetter Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

What made you pick up this book? Perhaps you're wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attentio...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. Continutul cartii aduce in fata cititorului o serie de avantaje care nu pot trece neobservate. Un echilibru perfect al resurselor informationale, d...

Reducere. David A. Aaker 973-87488-0-1

A roadmap to success for tomorrow's leaders The EQ Leader provides an evidence-based model for exceptional leadership, and a four-pillar roadmap fo...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, moti...

Reducere. NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to buildin...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine Brand. M...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...