Co-creating Brands. Brand Management from a Co-Creative Perspective, Paperback - Holger Schmidt

DescriptionAn essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better refl...

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they a...

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and d...

Publisher: Elsevier Science Publishing Co IncNumber of pages: 346Publication date: 2022Dimensions: 216 x 274 x 21Cover type: Paperback / softbackEd...

Casino Operations Management is an intriguing yet mystifying multi-trillion dollar industry worldwide. But little is known or documented about how ...

In a time of war, what's holding them together could tear them all apart...Publisher: Orion Publishing CoAuthor(s): Kitty NealeNumber of pages: 400...

Living From the Center Within is a highly engaging, interactive, informative and accessible journey toward higher consciousness. Moving from person...

Publisher: Elsevier Science Publishing Co IncAuthor(s): Christopher (Janet Duey Professor of Rural Land Policy, O'Neill School of Public and Enviro...

What happens when you bring together one of the most inspirational spiritual teachers of all time and the Master Sages of the Universe? In this awe...

Publisher: Penguin Putnam IncAuthor(s): Mashonda (Mashonda Tifrere) TifrereNumber of pages: 256Publication date: 2022Dimensions: 139 x 208 x 21Cove...

A shattering account of the destabilising power of price, and a forceful critique of the free market philosophy that leaves the most vulnerable at ...

The importance of a strong evidence-base is widely recognised in contemporary health, social care and education practice, meaning that there is a r...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Elsevier Science Publishing Co IncAuthor(s): Andreas Paul (University of Bern, Switzerland) ZischgNumber of pages: 314Publication date: ...

Hilarious, heartbreaking (and sometimes horrifying) stories from a life on and off the wards by Adam Kay, multi-million copy bestselling author of ...

1368. Europe is on the brink of war on all fronts, and William Gold must choose who he will ultimately stand beside...Publisher: Orion Publishing C...

Publisher: Elsevier Science Publishing Co IncIllustration(s): Approx. 100 illustrations (50 in full color); Illustrations, unspecifiedNumber of pag...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea your company's purpose is t...

From the Sunday Times Bestselling author of Realm Breaker and the multi-million copy selling Red Queen series.Publisher: Orion Publishing CoAuthor(...

What makes this issue different from the previous ones themed on fonts is that we would very much like to dig deep into one single typeface family....

Publisher: Sounds True IncAuthor(s): Tammy NelsonNumber of pages: 232Publication date: 2021Dimensions: 208 x 348 x 23Cover type: Paperback / softba...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Feel-good, escapist women's fiction about friendship, family and love - perfect for fans of Milly Johnson, Carole Matthews and Katie Fforde.Publish...

Lena Connell was one of a new breed of young professional women who took up photography at the turn of the 20th century. This book examines Connell...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionBetter Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK...

Want to get noticed and be remembered? BRAND YOURSELF. A nationally renowned expert on personal branding, Krista Clive-Smith demonstrates with rema...

Brand si branding - Alexandru-Mircea Nedelea

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KGAuthor(s): Gilbert BrandsIllustration(s): black & white illustrationsNumber of pages:...

Reducere. Eleven entertaining, and individual fictional short stories based on factual conversations with people over the years in whisky bars in Scotland, a...

Publisher: Elsevier Science Publishing Co IncNumber of pages: 356Collection: Current Directions in Water Scarcity ResearchPublication date: 2022Dim...

This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this...

Study of the visible and invisible dimensions of over 170 places and landscapes on earth.

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Publisher: Financial Training Co LtdCollection: CIMA Textbook S.Publication date: 2005Dimensions: 294 x 206 x 27Cover type: PaperbackRedescopera fa...

Publisher: Elsevier Science Publishing Co IncAuthor(s): Darren (Professor of Logistics in the College of Business and Public Policy at the Universi...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Page Street Publishing Co.Author(s): Ray SheehanIllustration(s): 60 photosNumber of pages: 168Publication date: 2022Dimensions: 197 x 22...

Jack West is Indiana Jones meet Jason Bourne with a rocket launcher. A secret mythological sect seeks to rule the world. History, legend and global...

The brand new blockbuster from #1 bestselling crime thriller phenomenon Michael Connelly.Publisher: Orion Publishing CoAuthor(s): Michael ConnellyN...

Reducere. You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most import...