Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...
states academic press, carti, carte straina, economics
Reducere. Continutul cartii aduce in fata cititorului o serie de avantaje care nu pot trece neobservate. Un echilibru perfect al resurselor informationale, d...
laurentiu-mihai treapat, afaceri economie, management
Reducere. Editie revizuita si adaptata de Elena Coman. In stupul din curtea boiereasca se naste mica Maia, o albinuta cu o fire deosebita, care, la primul sa...
waldemar bonsels, carti pentru copii, literatura universala
Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...
david a. aaker, afaceri economie, dezvoltarea afacerilor
Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...
Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...