Global Brand Management. A Guide to Developing, Building & Managing an International Brand, Paperback - Ilan Geva

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

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In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....

Reducere. Ever wonder what makes household names like Oprah, Ellen, or Beyonc so powerful?It's all about influencer branding, and Laura Bull will tell you ev...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Reducere. DescriptionGood brand is just good business.Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our c...

Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.Publisher: SAGE ...

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the persona...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age.Publisher: John Murray PressAuthor(s):...

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're ...

Reducere. DescriptionWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take...

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perf...

Reducere. You Are Your Brand: Building from the Inside Out is a resource for anyone wanting to get motivated about their future and how that future is cultiv...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, moti...

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

A Global Guide to Human Resource Management is a concise HRM introductory text offering a uniquely non-region-specific approach to people managemen...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Steve Guest's latest book, 'A Personal Brand Story, ' comes hot off the heels from his Amazon #1 Global Sensation 'Top Biller - The Life of a Recru...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

Managementul brandului - Catalin Mihail Barbu

Reducere. DescriptionBRAND YOU Master Your Social Media A Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal Brand This...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...

Reducere. DescriptionThe missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that...

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt...

Reducere. Contributor(s): Author: J. Nichole SmithHave you ever looked around and wondered why some businesses seem like the popular kids in school? They app...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. Continutul cartii aduce in fata cititorului o serie de avantaje care nu pot trece neobservate. Un echilibru perfect al resurselor informationale, d...

Reducere. Marketing Manager's Guide to Successful Brand Marketing"Scott Miller offers tangible insights and practical steps to make sure your product finds t...

DescriptionHappiness and Positive Leadership Coach JoAnna Brandi has created a delightful gift book that offers 54 unique ideas that can take your ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...