Fighting Churn with Data: The Science and Strategy of Customer Retention, Paperback - Carl S. Gold

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are...

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

Reducere. DescriptionThere are two basic ways to win the pitcher versus hitter war: - Overpower the hitter (like Justin Verlander) - Fool the hitter (like Ba...

Publisher: Polity PressAuthor(s): N TkaczNumber of pages: 256Publication date: 2022Dimensions: 152 x 229 x 23Cover type: Paperback / softbackRedesc...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

Reducere. What is big data and what does it have to do with you? Have you watched videos online today? Did you post photographs on social media? Did you uplo...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

With this practical book, subject matter experts will learn ways to develop strong, persuasive points when presenting data to different groups in t...

The autobiography of a famous British chess-playerPublisher: The Conrad PressAuthor(s): Carl S. PortmanIllustration(s): 50 black and white illustra...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

DescriptionAll the answers to your data science questions Over half of all businesses are using data science to generate insights and value from bi...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

Reducere. What would you do if the secrets to date the hottest women online were in front of you?To have at your hands the ultimate blueprint, which was prod...

Land your next customer with total confidence you'll keep them for the long-term. Keep Your Customers shares a fresh perspective on the old problem...

Reducere. For introductory-level Python programming and/or data-science courses. A groundbreaking, flexible approach to computer science and data science The...

Publisher: Pearson Education LimitedAuthor(s): Paul DeitelNumber of pages: 880Publication date: 2021Dimensions: 179 x 231 x 35Cover type: Paperback...

Reducere. Carl Semencic's classic book about these unique dog breeds is finally back in print, with a new preface by the author. Whether you look upon dogfig...

Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

The New York Times and Wall Street Journal bestsellerThe new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to d...

Reducere. In his excellent book explaining naval strategy, Julian S. Corbett examines sound maritime strategy. Crucially, he advances the view that navies co...

Reducere. Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. It can ...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data scie...

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

Reducere. Why was the Navy ready to clear the skies over the Persian Gulf, yet surprised by the mines laid under it? Why is it that the Army is always prepar...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

Reducere. Carl Maxey was, in his own words, "a guy who started from scratch - black scratch." He was sent, at age five, to the scandal-ridden Spokane Childre...

To succeed in data science you need some math proficiency. But not just any math. This common-sense guide provides a clear, plain English survey of...

Reducere. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer ...

Publisher: The University of Chicago PressAuthor(s): Christopher KempIllustration(s): 12 color plates, 21 halftonesNumber of pages: 232Publication ...

Offers a roadmap for designing and orchestrating vibrant software platform ecosystems. This book offers actionable tools to develop your own platfo...

Make learning: painless, exciting, habitual, and self-motivating. Absorb info like a human sponge. We've never been taught how to learn, and that's...

Publisher: Penguin Books LtdAuthor(s): Anthony MastersNumber of pages: 320Collection: Pelican BooksPublication date: 2021Dimensions: 187 x 121 x 30...

Reducere. When you took statistics in school, your instructor gave you specially prepared datasets, told you what analyses to perform, and checked your work ...

Large datasets tend to be distributed, non-uniform, and prone to change. Dask simplifies the process of ingesting, filtering, and transforming data...

This thoroughly revised guide demonstrates how the flexibility of the command line can help you become a more efficient and productive data scienti...

Reducere. Make learning: painless, exciting, habitual, and self-motivating. Absorb info like a human sponge. We've never been taught how to learn, and that's...

Contributor(s): Author: Colin S. GrayStrategy is not a modern invention. It is an essential andenduring feature of human history that is here to st...

Reducere. The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seaso...

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.Publisher: Kogan Page LtdAuth...

The overriding image of the First World War is the bloody stalemate of the Western Front, but although much of the action did occur on land, the ov...

Statistics and Data Visualization Using R: The Art and Practice of Data Analysis teaches students statistics visually, focusing on interpreting gra...

Reducere. "No series since George R.R. Martin's A Song of Ice and Fire has quite captured both palace intrigue and the way that tribal infighting and war hur...

Reducere. Get Your Business Off To A Flying Start Like Never Before With These Vital StrategiesDo you lack a proven method of gaining traction for your new b...