Handbook of Consumer Psychology, Hardback - ***
1.028,99 RON
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psy...
elefant.ro
This is Marketing
Data Protection: A Practical Guide to UK Law, Paperback - Peter Carey
975,99 RON
Now in its sixth edition, this invaluable handbook provides a complete guide to the practical application of data protection law in the UK. It is f...
elefant.ro
Marketing for Hospitality and Tourism, Hardcover - Gerald Ross
940,99 RON 1.006,99 RON
Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...
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Theories and Applications of Artificial Intelligence, Hardcover - Mitch Hoppe
925,99 RON 990,99 RON
Reducere. The intelligence demonstrated by machines, which is different from the natural intelligence displayed by humans and animals, is referred to as arti...
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Essentials of Business Communication, Hardcover - Noah Thompson
906,99 RON 970,99 RON
Reducere. Business communication is the exchange of information aimed at promoting an organization's goals, objectives, aims, and activities. It focuses on i...
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Business Management: Innovative Practices, Hardcover - Isaac Mitchell
897,99 RON 960,99 RON
Reducere. The management of the business is known as business management. It is associated with planning, organizing, leading, and controlling a business ent...
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Hospitality Marketing and Consumer Behavior. Creating Memorable Experiences, Hardback - ***
896,99 RON
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...
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Digital Marketing for Executives and Managers, Hardcover - Nicholas McDowell
895,99 RON 958,99 RON
Reducere. Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital ma...
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Real Estate Development - 5th Edition: Principles and Process, Hardcover - Mike E. Miles
895,99 RON 958,99 RON
Reducere. DescriptionCompletely revised and updated, the fifth edition of this bestselling textbook covers each stage of the real estate development process,...
elefant.ro
A Professional Guide to Freelance Writing, Hardcover - John Stiles
895,99 RON 958,99 RON
Reducere. Freelance writing is an upcoming source of employment, especially in the cultural economy. Freelance writers are self-employed and freelance writin...
elefant.ro
Advanced Social Psychology: The State of the Science, Hardcover - Eli J. Finkel
853,99 RON
Social psychology uses clever, even ingenious, research methods to explore the most essential questions of the human psyche: Why do we help some pe...
elefant.ro
Strategic Supply Chain Management, Hardcover - Lydia Perry
846,99 RON 906,99 RON
Reducere. A supply chain is composed of numerous interrelated or interlinked networks and channels which combine to provide products and services to the fina...
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Fundamentals of Horticulture, Hardcover - Beatrice Pollard
843,99 RON 903,99 RON
Reducere. Horticulture refers to the agriculture of plants for various purposes such as food, materials, beauty and comfort. It also includes the growing of ...
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Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 4th Edition, Hardcover - Hal P. Kirkwood
840,99 RON 899,99 RON
Reducere. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instructio...
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Professional Meeting Management: A Guide to Meetings, Conventions, and Events, Paperback (6th Ed.) - Professional Convention Management Assoc
836,99 RON 895,99 RON
Reducere. Contributor(s): Author: Professional Convention Management AssocThe sixth edition of Professional Meeting Management is the newest edition of the l...
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An Introduction to Statistical Learning: With Applications in R, Hardcover - Gareth James
835,99 RON 894,99 RON
Reducere. An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense...
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Strategic Brand Management, 3rd Edition, Hardcover - Alexander Chernev
787,99 RON 843,99 RON
Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...
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Strategic Marketing. Cases, Concepts and Challenges, Paperback - Ian Graham Wilson
783,99 RON
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases,...
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Digital Marketing: Strategy and Tactics - 2 ed, Hardcover - Jeremy Kagan
782,99 RON 837,99 RON
Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...
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Clinical Trials in Neurology, Hardcover - Bernard Ravina
767,99 RON
DescriptionTranslating laboratory discoveries into successful therapeutics can be difficult. Clinical Trials in Neurology aims to improve the effic...
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Gladiators in Suits: Race, Gender, and the Politics of Representation in Scandal, Hardcover - Ronald L. Jackson
748,99 RON
DescriptionOne of the most popular shows to come out of Shondaland, Shonda Rhimes's production company, is ABC's political drama Scandal (2012-18)-...
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Law Librarianship in the Age of AI, Paperback - Ellyssa Kroski
733,99 RON
Futurists predict that in the next ten years the profession of "lawyer" will splinter into job titles like "legal process analyst" or "legal knowle...
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Introduction to Health Care Management, Paperback - Sharon B. Buchbinder
729,99 RON 781,99 RON
Reducere. Introduction to Health Care Management, Fourth Edition is a concise, reader-friendly, introductory healthcare management text that covers a wide va...
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Pricing of Products & Services, Hardcover - Tridib Mazumbar
727,99 RON
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits...
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Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns - Damian Ryan
706,99 RON 756,99 RON
Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...
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Contract, Governance and Transaction Cost Economics, Hardcover - Oliver Eaton Williamson
692,99 RON
This book brings together a collection of seven papers on Transaction Cost Economics by Nobel Laureate Professor Oliver E Williamson. The applicati...
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Artificial Intelligence Future Marketing Trend, Paperback - Johnny Ch Lok
681,99 RON
In this book, I shall give actual data to predict what the future (AI) products development trend is. Giving my opinions to predict how (AI) consum...
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The Handbook of Managing and Marketing Tourism Experiences
665,96 RON 887,94 RON
Reducere. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a ...
libris.ro
Food Waste Management: Solving the Wicked Problem, Hardcover - Elina Narvanen
647,99 RON
This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-...
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Digital Marketing, Hardcover - Jeremy Kagan
640,99 RON
This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where ...
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R for Marketing Research and Analytics, Paperback - Chris Chapman
639,99 RON 684,99 RON
Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...
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Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need, Hardcover - David Brier
632,99 RON 677,99 RON
Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...
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The Roots and Uses of Marketing Knowledge: A Critical Inquiry Into the Theory and Practice of Marketing, Hardcover - Terry Smith
630,99 RON
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing p...
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The Marketing Plan Handbook, 6th Edition, Hardcover - Alexander Chernev
620,99 RON 664,99 RON
Reducere. The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-b...
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Management and Leadership in Social Work: A Competency-Based Approach, Paperback - Todd W. Rofuth
615,99 RON 659,99 RON
Reducere. Full of expert guidance on leadership and management, this unique book is geared specifically to the needs of social work administrators, educators...
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Data Analytics in Marketing, Entrepreneurship, and Innovation, Hardcover - Mounir Kehal
615,99 RON
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures, Paperback - Frederick G. Crane
593,99 RON
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the S...
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Coturnix Revolution: The Success in Keeping the Versatile Coturnix: Everything you Need to Know about the Japanese Quail, Paperback - Alexandra Teodoz
575,99 RON 616,99 RON
Reducere. Coturnix Revolution is the realization that Coturnix can provide meat and eggs inexpensively and simpler than chicken. Less space requirements and ...
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, Hardcover - Scott Goodson
569,99 RON 609,99 RON
Reducere. The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent ...
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Guerrilla Marketing. Counterinsurgency and Capitalism in Colombia, Hardback - Alexander L Fattal
565,99 RON
"This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and...
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Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations, Paperback - Amanda L. Goodman
541,99 RON
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder--work smarter. The key is to ...
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Useful, Usable, Desirable: Applying User Experience Design to Your Library, Paperback - Aaron Schmidt
531,99 RON 569,99 RON
Reducere. Useful, usable, desirable, like three legs of a stool, if your library is missing the mark on any one of these it's bound to wobble. Every decision...
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The Handbook of Board Governance: A Comprehensive Guide for Public, Private, and Not-For-Profit Board Members, Hardcover - Richard LeBlanc
504,99 RON
The revised new edition of the must-read guide for executives--provides comprehensive coverage of topics in corporate governance by leading subject...
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Strategic Marketing Management - The Framework, 10th Edition, Paperback - Alexander Chernev
501,99 RON 537,99 RON
Reducere. DescriptionStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketi...
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech, Hardcover - Brian D. Smith
501,99 RON
"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...
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Strategic Brand Management, 3rd Edition, Paperback - Alexander Chernev
498,99 RON 533,99 RON
Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...
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In Theaters Everywhere. A History of the Hollywood Wide Release, 1913-2017, Paperback - Brian Hannan
494,99 RON
For over a century a vicious business war has been waged in Hollywood between studios and exhibitors. At stake, shares in what has now become a mul...
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Airline Operations and Management: A Management Textbook, Paperback - Gerald N. Cook
483,99 RON
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates a...
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Value Sphere, The: The Corporate Executives' Handbook for Creating and Retaining Shareholder Wealth (4th Edition), Hardcover - Anjan Thakor
479,99 RON
This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concept...
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Mm4 (with Coursemate, 1 Term (6 Months) with Career Transitions 2.0 Printed Access Card), Paperback - Dawn Iacobucci
474,99 RON
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accomm...
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Service Management and Marketing. Managing the Service Profit Logic, Paperback - Christian Gronroos
474,99 RON
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function...
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Data Mining for Managers. How to Use Data (Big and Small) to Solve Business Challenges, Hardback - R. Boire
470,99 RON
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 ...
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Marketing Wisdom, Hardcover - Kartikeya Kompella
470,99 RON
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books ...
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Veterinary Dentistry: A Team Approach, Paperback - Steven E. Holmstrom
464,00 RON
DescriptionFrom radiology and anesthesia to patient needs and client education, Veterinary Dentistry: A Team Approach, 3rd Edition covers everythin...
elefant.ro
Marketing Research: Delivering Customer Insight, Paperback - Alan Wilson
461,99 RON
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...
elefant.ro
Thread's Not Dead: The Designer's Guide to the Apparel Industry, Hardcover - Jeff Finley
459,99 RON 492,99 RON
Reducere. "The ESSENTIAL strategy guide for dominating the t-shirt design business." Jeffrey Kalmikoff, former CCO of Threadless.com What if the most prolifi...
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50+ Programs for Tweens, Teens, Adults, and Families: 12 Months of Ideas, Paperback - Amy J. Alessio
458,99 RON 491,99 RON
Reducere. Public library programmers, marketers, and staff across the country have relied on their previous books for fun and engaging offerings that draw pa...
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Paperback - Keith A. Quesenberry
456,99 RON 488,99 RON
Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...
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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Paperback - Randall S. Collica
452,99 RON 484,99 RON
Reducere. Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. It can ...
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Library Marketing and Communications: Strategies to Increase Relevance and Results, Paperback - Cordelia Anderson
451,99 RON 483,99 RON
Reducere. Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior...
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Social Media Marketing, Paperback - Tracy Tuten
447,99 RON
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of...
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Global Marketing Strategy: An Executive Digest, Hardcover - Bodo B. Schlegelmilch
445,99 RON
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system...
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The Myth and Propaganda of Black Buying Power, Hardcover - Jared A. Ball
444,99 RON 476,99 RON
Reducere. This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, c...
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The Making of on Her Majesty's Secret Service, Paperback - Charles Helfenstein
434,99 RON 465,99 RON
Reducere. Step back in time to the late 1960s, when Sean Connery resigned from playing James Bond, producers Harry Saltzman and Cubby Broccoli decided to gam...
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From Brand Vision to Brand Evaluation. 3 New edition, Paperback - ***
428,99 RON
Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campa...
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What Sponsors Want: An Inspirational Guide for Event Marketers, Hardcover - Mark Harrison
427,99 RON
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship ...
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An Introduction to the Entertainment Industry; Second Edition, Paperback - Andi Stein
421,99 RON 451,99 RON
Reducere. Entertainment is big business. Whether it's a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown...
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Strategic Market Relationships. From Strategy to Implementation, Paperback - Tom O'Toole
421,99 RON
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit ou...
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Wine Marketing and Sales, Hardcover - Janeen Olsen
419,99 RON 449,99 RON
Reducere. The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern ...
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Strategic Marketing. Creating Competitive Advantage, 4 Revised edition, Paperback - ***
419,99 RON
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-rev...
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