Service Management and Marketing. Managing the Service Profit Logic, Paperback - Christian Gronroos

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function...

This book explores common management practices as they relate to professional service organizations. Adopting a unique critical institutional view,...

Reducere. Contributor(s): Author: Christian KowalkowskiAuthor: Wolfgang UlagaIn today's competitive global markets, simply making a great product is not enou...

Reducere. Marketingul cultural, domeniu in plina expansiune in contextul dezvoltarii industriei creative, are la dispozitie, prin aceasta teza, importante re...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionIT outsourcing is the use of third-party resources to provide facilities and perform functions/services historically performed by intern...

Reducere. In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesi...

How can you guarantee that your company delivers great service, has a great culture, and still manages to stay profitable? You need to follow certa...

Managementul marketingului modern in serviciile de sanatate. O perspectiva asupra activitatii sanatoriului balnear si de recuperare Techirghiol - Elen

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot a...

Reducere. "Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach...

286 978-973-8495-52-4

Marketing cultural. Strategii de marketing in serviciile culturale - Andrei L. Badin

Managementul serviciilor publice - Iulian Romulus Gheorghiu

Marketingul serviciilor. Fundamente si domenii de specializare - Iuliana Cetina

This book examines the nature of service design and service thinking in healthcare and hospital management. By adopting both a service-based provid...

Management strategic in turism servicii - Claudia Tuclea

Publisher: Austin Macauley PublishersAuthor(s): Jim KellyIllustration(s): 0Number of pages: 164Publication date: 2022Dimensions: 127 x 202 x 19Cove...

Marketingul serviciilor de transport aerian din Romania - Ionut-Claudiu Popa

DescriptionNow in its Fourth Edition, Effectively Managing and Leading Human Service Organizations continues to provide invaluable creative ideas f...

Reducere. Jay Kandampully 1461415534

Managementul serviciilor publice locale. Editia 2 - Iordan Nicola

Pilotajul serviciilor publice - Alina Profiroiu

Providing clear guidance for anyone servicing internal or external customers, this book offers a framework for analyzing and managing quality using...

Reducere. The format of Fish Hatchery Management is functional: hatchery requirements and operations; broodstock management and spawning; nutrition and feedi...

Challenges all responsible actors - individuals, businesses, universities, and governments - to invest systematically and wisely to upskill with AI...

This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management i...

Publisher: McGraw-HillAuthor(s): Dwayne GremlerPublication date: 2020Dimensions: 197 x 261 x 25Cover type: Paperback / softbackRedescopera farmecul...

Reducere. What is the one thing that all businesses depend on? Customers. What could be more important, then, to your organization's enduring success than a ...

In contextul procesului de reorganizare si transformare a serviciilor educationale din Romania, elaborarea si managementul proiectelor la nivelul i...

Reducere. Managementul institutiilor si serviciilor pentru persoane cu cerinte specialeElaborat si structurat ca un ghid practic, volumul reflecta preocupari...

Reducere. Almost three decades ago, James Perry created the first survey instrument to measure public service motivation. Since then, social and behavioural ...

Learn how to lead your organisation more effectively, manage it with greater efficiency and govern it with enhanced energy with this fully revised ...

Ghid practic de organizare a serviciilor oferite de restaurante si hoteluri, volumul profesorului Stere Stavrositu, specialist cu o experienta de s...

Reducere. The General Aptitude and Abilities Series provides functional, intensive test practice and drill in the basic skills and areas common to many civil...

Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approa...

DescriptionUnderstand Consumer Psychology to Drive Profits and Growth Want to know exactly what's driving your customer's behavior? NOW YOU CAN The...

Reducere. Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service. - Leonard L. Be...

Marketingul online in serviciile de sanatate - Andra-Victoria Radu

Directii strategice in marketingul serviciilor de chirurgie plastica si microchirurgie reparatorie - Anca Bordianu, Victor Lorin Purcarea

To be effective in sharing your faith with the Hispanic population, you must have more than just a working knowledge of your faith and the Bible. Y...