Consumer Behaviour and the Arts. A Marketing Perspective, Paperback - Alain (HEC Montreal, Canada) d'Astous

Publisher: Taylor & Francis LtdAuthor(s): Alain (HEC Montreal, Canada) d'AstousIllustration(s): 8 Line drawings, black and white; 5 Tables, black a...

Revised edition of Consumer behaviour, 2013.

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a ...

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and...

Publisher: A & R Marketing LimitedNumber of pages: 184Publication date: 2016Dimensions: 251 x 308 x 20Cover type: HardbackRedescopera farmecul lect...

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is f...

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from ...

Reducere. Contributor(s): Author: MR Christopher R. GoodellForeword by: Gary BrunnerOne of the most powerful, yet relatively unknown features available in HE...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Reducere. A collection of essays that look into the life and writings of Tolkien to learn how to apply his ideas to the arts.

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of internati...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketi...

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging inte...

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Revised edition of the author's Psychological foundations of marketing, 2013.

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

Publisher: McGill-Queen's University PressIllustration(s): 136 photos, full colourNumber of pages: 368Collection: McGill-Queen's/Beaverbrook Canadi...

Reducere. While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate mass...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Cognitive neuroscience, once a specialised area of psychology and biology, has enjoyed increased worldwide legitimacy in the last thirty years not ...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

Reducere. DescriptionThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions ...

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet inco...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in ...

DescriptionIn recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help de...

The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analys...