Advertising

..de la realizarea unui layout care vinde si pana la aplicarea tuturor testelor practice posibile. Caples va arata pas cu pas cum toate reclamele v...

Publicitate stiintifica - clasicul abecedar citit si astazi de catre cei mai buni autori de slogane publicitare ai momentului - a fost publicata pe...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Volumul, alcatuit de catre experti ai Asociatiei culturale „J.L. Moreno, propune o gama completa de jocuri pentru cresterea nivelului de constiinta...

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....

English for Marketing and Advertising. Cu CD - Sylee Gore

Reducere. Este cursul ideal pentru cei ce lucreaza in domeniul financiar contabil, fiind nevoiti sa comunice cu colegii si clientii in limba engleza. Poate f...

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship, " and as such it should be measurable and ...

Reducere. Sylee Gore 973-684-709-7

Flash on English for Specific Purposes. Marketing & Advertising - Alison Smith

Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...

Reducere. DescriptionWhen it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and ...

Sylee Gore 00025603

Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic...

Reducere. Descriere Cu o abordare accesibila, care imbina analiza riguroasa cu explicații ușor de ințeles, cartea „Viitorul cuvintelor noastre. Digital Servi...

Reducere. Al Ries Laura Ries 973-86481-6-5

Plicul Creativ este o noutate absoluta ce se adreseaza copiilor de gradinita si scoala primara. Fiecare KIT din cadrul colectiei contine 3 proiecte...

Reducere. Caderea advertisingului si ascensiunea PR-ului. Sfarsitul erei dominatiei advertisingului a sosit. Astazi, marile branduri se construiesc cu ajutor...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

Reducere. Contributor(s): Author: Bob HoffmanA frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising w...

Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...

Reducere. Jim Aitchinson 973-87488-9-5

Reducere. Inovatie in advertising. Cum sa creezi cele mai bune print-ad-uri pentru brandurile secolului XXI Retiparita de 10 ori in patru ani, iar acum aparu...

Inovatie in advertising. Cum sa creezi cele mai bune print-ad-uri pentru brandurile secolului 21 - Jim Aitchison

Adevar, minciuna si advertising. Arta Account Planningului - Jon Steel

Do you want to know how companies know what you want to buy from the data they analyse? Do you want to know how to extract data from your ads throu...

Reducere. 2006 973-86481-5-7

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. Contributor(s): Author: Claude Hopkins"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (auth...

Reducere. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Adve...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. ""This is Barely Legal...But You Can Still Get Away With It""A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, Inte...

Reducere. Mike's friends, Sam Squid and Casey Clam, may not be the prettiest of creatures, but they are cool and happy about who they are.Mike doesn't feel g...

Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...

A comprehensive look at the history of the history of beauty-product advertising, charting the skills of advertiser promising to make beauty-dreams...

Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...

A survey of posters produced by Heal's from 1917 to 1983

It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental envir...

A sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MENPubli...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Reducere. IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepre...

Reducere. The Express Series is a range of short, specialist English courses for different professions, work skills, and industries. Engaging topics, motivat...

Discover how and why products are advertised and the impact they have

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Take a photographic journey into Liverpool's often overlooked local, craft and advertising history. This intriguing book profiles hand-painted adve...

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work har...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

DescriptionDo you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more...

Reducere. Discover How You Can Start Your Own Podcast Around Your Passion, Grow Your Audience Rapidly And Earn $1000's Every Single Month...Do you want to st...

Reducere. Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? ...

Nickel is adventurous and has dreams of the farm life but how can a little mouse make his way to the country? With determination, creativity, and i...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ...

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points ou...

Distilling the wisdom of the world s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and adve...

Reducere. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are b...

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advic...

Reducere. Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Here is a nearly inexhaustible supply of copyright-free graphics filled with late 19th- and early 20th-century charm, ideal for a wide range of art...

Description"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform--both for sales and bra...

Reducere. Roly-Poly and the Light is an uplifting and inspirational story of a child's chance encounter with an unusual roly-poly who shares friendship and w...

Reducere. The Boogies and the Woogies are charming creatures with only one problem-they are solidly dug in on their opposing opinions. The Boogies are right ...

If you want to discover how to grow your small business and personal brand using social media, then keep reading...Two manuscripts in one book: Soc...

Reducere. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself...

Reducere. The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations d...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products?...

Reducere. If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you w...