Reducere. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable ...
st. martin's griffin, carti, carte straina, economics
Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...
createspace independent publishing platform, carti, carte straina, economics
Reducere. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of co...
Reducere. Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunche...
st. martins press-3pl, carti, carte straina, economics
Reducere. NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to buildin...
entrepreneur press, carti, carte straina, economics