The Fall of Advertising and the Rise of PR, Paperback - Al Ries

Reducere. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are b...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. Caderea advertisingului si ascensiunea PR-ului. Sfarsitul erei dominatiei advertisingului a sosit. Astazi, marile branduri se construiesc cu ajutor...

Reducere. Al Ries Laura Ries 973-86481-6-5

Reducere. From the bestselling author of the Don't Know Much About(R) books comes a dramatic account of the origins of democracy, the history of authoritaria...

Reducere. A radical and powerful reappraisal of the impact of Constantine's adoption of Christianity on the later Roman world, and on the subsequent developm...

Reducere. "Google's algorithms assume the world's future is nothing more than the next moment in a random process. George Gilder shows how deep this assumpti...

Reducere. A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: "Nothing Mr. Gilder says or writes is ever delivered at anything less than the fu...

A biography of Wilhelm von Habsburg that intends to reconstruct the life of this extraordinary man - a man who remained loyal to his Ukrainian drea...

Divided in 1961, reunited in 1989, Berlin has morphed over the last twenty-five years into Europe's most vibrant melting-pot of artists, immigrants...

Reducere. A rousing historical narrative of the best-known and arguably most significant battle in English history. The effects of the Battle of Hastings wer...

Reducere. Just as WASPs, Irish-Catholics and Our Crowd Jews once made the ascent from immigrants to powerbrokers, it is now the Indian-American's turn. Citig...

Before World War I, the government reaction to labor dissent had been local, ad hoc, and quasi-military. Sheriffs, mayors, or governors would deput...

Structured around four interlocking themes-mobility, state development, commerce, and frontiers-this beautifully illustrated book brings new dimens...

DescriptionBefore World War I, the government reaction to labor dissent had been local, ad hoc, and quasi-military. Sheriffs, mayors, or governors ...

Presents an account of the state of modern physics: of how we got from Einstein and Relativity through quantum mechanics to the strange and bizarre...

Reducere. In this illuminating book, the renowned theoretical physicist Lee Smolin argues that fundamental physics -- the search for the laws of nature -- is...

Reducere. Ragozin's The Story of Assyria, from the Rise of the Empire to the Fall of Nineveh is a long history that comprehensively examines the rise and fal...

Reducere. This comprehensive activity book and curriculum guide about the Middle Ages contains comprehension questions and answers, maps and geography activi...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The economic theories that dominated the field during the 20th century have failed us and empowered government to believe they can manipulate the b...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Reducere. There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bests...

Reducere. If you want to discover captivating stories of people and events of the Ottoman Empire then keep reading...Three captivating manuscripts in one boo...

Exorbitant Privilege: The Rise and Fall of the Dollar - Barry Eichengreen

An account of the rise of the Zulu nation in southern Africa, and its fall under Cetshwayo in the Zulu war of 1879. This work sets out to be not on...

Reducere. What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commons...

DescriptionHaving a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick ...

Reducere. On June 25, 2013, the U.S. Supreme Court handed down its decision in Shelby County v. Holder, invalidating a key provision of voting rights law. Th...

Featuring some of the most iconic images of our time, this unique combination of photojournalism and commentary offers a probing and comprehensive ...

Reducere. Contributor(s): Author: Angie DeboHere is the story of the Choctaws, a proud and gifted tribe among the Five Civilized Tribes of Indians. It is the...

Reducere. A dazzling new history of the world through ten major empires.

Reducere. He had a number one hit at eighteen. He was a millionaire with his own record label at twenty-two. He was, according to Tom Wolfe, "the first tycoo...

Reducere. Contributor(s): Author: Tammy "Sunny" SytchWorld famous wrestling diva Tammy Lynn "Sunny" Sytch has written a tell-all autobiography that follows h...

At its height Renaissance Florence was a centre of wealth, power and influence. A republican city-state funded by trade and banking, its bloody pol...

Reducere. This book chronologically documents the rise and fall of the major religions of the world and explores the role that various cultural factors such ...

The Rise and Fall of The British Press present a clinical and provocative overview at the past, present and immediate future of the printed newspap...

Reducere. A short history of nearly everything classical. The foundations of the modern world were laid in Alexandria of Egypt at the turn of the first mille...

A thrilling and fun-filled introduction to the incredible creatures that ruled the earth for 150 million years, by one of the world's leading paleo...

A thrilling re-evaluation of the creatures that ruled the earth for 150 million years by one of the world's leading paleontologists.

Reducere. Contributor(s): Author: Laura RiesPreface by: Al RiesWhen my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one...

Reducere. Contributor(s): Author: Ed ZitronIntroduction by: Warren EllisSo you want to work in PR? Does the idea of glamorous parties, open bars and rubbing ...

Reducere. Soldiers of the Sun traces the origins of the Imperial Japanese Army back to its samurai roots in the nineteenth century to tell the story of the r...

This is the colourful story of how Edinburgh rose to be one of the top 10 financial centres in Europe - and how the crisis of 2008 decimated its ba...

The story of how the dollar rose to global dominance in the twentieth century - and an assessment of what the future holds for the world's most imp...

Publisher: Scribe PublicationsAuthor(s): Carol LeonnigNumber of pages: 560Publication date: 2021Dimensions: 154 x 235 x 43Cover type: Paperback / s...