My Life in Advertising, Paperback - Claude Hopkins

Reducere. Contributor(s): Author: Claude Hopkins"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (auth...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Reducere. This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a perso...

Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...

Reducere. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: H...

Reducere. DescriptionDon't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Y...

Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic...

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship, " and as such it should be measurable and ...

Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...

Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...

Reducere. This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headli...

Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...

Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...

Reducere. Cele mai multe afaceri au dat gres din cauza ca s-au intins prea mult. Au speculat fara chibzuinta pe o sansa neclara. Asta ca sa le fie invatatura...

DescriptionVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more su...

Viata mea in publicitate (Claude Hopkins)

Reducere. Traim intr-o vreme cand publicitatea a atins, in mainile anumitor oameni, statutul unei stiinte. Ea se bazeaza pe principii fixe si este, in limita...

Cele mai multe afaceri au dat gres din cauza ca s-au intins prea mult. Au speculat fara chibzuinta pe o sansa neclara. Asta ca sa le fie invatatura...

Reducere. 13x20 978-606-8414-40-9

Reducere. Claude C. Hopkins 978-606-722-033-9

Combining lively prose with a balanced, nonpartisan portrait of Obama's successes and failures, The Black President will be required reading not on...

DescriptionPublished to commemorate Albert Schweitzer's only visit to the United States 60 years ago, this anniversary edition of his autobiography...

Reducere. A struggling actress' life gets turned upside down when she witnesses the burial of an urn in her yard. She gets entangled with the "dead girl, " a...

Reducere. When Julia Child arrived in Paris in 1948, a 'six-foot-two-inch, thirty-six-year-old, rather loud and unserious Californian, she spoke barely a few...

Reducere. Robert Hilliker was born in the southern Lower Peninsula of Michigan, in the late 1920's, just before the Great Depression of 1929 and the 1930's. ...

Reducere. In the 1940s, Metro-Goldwyn-Mayer was at the epicenter of the film world. Clark Gable, Ava Gardner, Judy Garland, Gene Kelly, and Elizabeth Taylor ...

The author presents young readers with amusing tales about the interesting and diverse collection of dogs he has possessed throughout the years, co...

Reducere. 2014 978-606-8414-36-2

Reducere. The bestselling story of Julia's years in France--and the basis for Julie & Julia, starring Meryl Streep and Amy Adams--in her own words. Although ...

Publisher: TransworldAuthor(s): John IllsleyPublication date: 2021Dimensions: 154 x 232 x 28Cover type: PaperbackRedescopera farmecul lecturii si a...