Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...
indoeuropeanpublishing.com, carti, carte straina, economics
Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...
Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...
Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...
createspace independent publishing platform, carti, carte straina, economics
Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...
wilder publications, carti, carte straina, economics