Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy, Paperback - Dominik Kosorin

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

Reducere. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself...

Reducere. Contributor(s): Author: Gregg MichaelsenTo Date a Man, You Must Understand a Man: The Keys to Catch a Great GuyFinally, The JEWEL and the companion...

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-an...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Recently, Black America has been portrayed as the most maligned andpersecuted people group in history, and the perpetrators have beenidentified as ...

DescriptionStrategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are hig...

Use Microsoft Azure to optimally design your data solutions and save time and money. Scenarios are presented covering analysis, design, integration...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful. Thomas H. Davenport, Research Fe...

If you found a rusty old lamp on the beach, and upon touching it a genie appeared and granted you three wishes, what would you wish for? If you wer...

Reducere. This book highlights that the capacity for gathering, analysing, and utilising vast amounts of digital (user) data raises significant ethical issue...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

DescriptionOne of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.Publisher: Kogan Page LtdAuth...

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and...

DescriptionProvides an up-to-date analysis of big data and multi-agent systems The term Big Data refers to the cases, where data sets are too large...

This book explores the ways in which emotion is understood, researched and experienced through digital technologies. With attention to questions wh...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

Publisher: Transcript VerlagNumber of pages: 380Collection: Digital SocietyPublication date: 2022Dimensions: 148 x 223 x 32Cover type: Paperback / ...

Reducere. Build, monitor, and manage real-time data pipelines to create data engineering infrastructure efficiently using open-source Apache projectsKey feat...

Publisher: MIT Press LtdAuthor(s): Christine L. (Professor and Presidential Chair, University of California, Los Angeles) BorgmanIllustration(s): 7...

Publisher: SAGE Publications LtdAuthor(s): Rob KitchinNumber of pages: 376Publication date: 2021Dimensions: 171 x 242 x 23Cover type: Paperback / s...

This book explores what means to empower patients in a digital world and how this empowerment will bridge the gap between science (healthcare and p...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Reducere. This book is for any manager or team leader that has the green light to implement a data governance program. The problem of managing data continues...

DescriptionOver the past 5 years, the concept of big data has matured, data science has grown exponentially, and data architecture has become a sta...

This is a comprehensive field guide for school professionals learning to use data. Requiring no prior proficiency in data tools and programming, th...

Managing data continues to grow as a necessity for modern organizations. There are seemingly infinite opportunities for organic growth, reduction o...

This book contains practical steps business users can take to implement data management in a number of ways, including data governance, data archit...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A fascinating and thought-provoking journey into the problematic world of our digital afterlife.

Reducere. What is big data and what does it have to do with you? Have you watched videos online today? Did you post photographs on social media? Did you uplo...

This cutting-edge overview explores big data and the related topic of computer code, examining the implications for education and schooling for tod...

Reducere. The Power of Data Science If you are looking to start a new career that is in high demand, then you need to continue reading.Data scientists are ch...

Legal Data and Information in Practice provides readers with an understanding of how to facilitate the acquisition, management, and use of legal da...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

DescriptionAll the answers to your data science questions Over half of all businesses are using data science to generate insights and value from bi...

This handy guide can be used in conjunction with any introductory or intermediate statistics book where the focus is on in-depth presentation of ho...

Are you looking to make better use of data captured within your organisation or want to learn more about how Data Architecture can transform your o...

DescriptionData and algorithms are changing our life. The awareness of importance and pervasiveness of the digital revolution is the primary elemen...

Reducere. DescriptionThis is said to be the 'Age of the Customer' where business battles will be won through differentiated customer experience.There is a hu...

Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to ad...