About Advertising and Printing. A Concise, Practical, and Original Manual on the Art of Local Advertising, Paperback - Nathaniel Clark, Jr. Fowler

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

DescriptionGirl on Girl looks at how women are using photography, the internet and the female gaze to explore self-image and female identity in con...

Reducere. A collector's catalog of advertising, bottles, medicine glasses, photographs, and local history of druggists in Sonoma County, CA. Features both hi...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and e...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still diss...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. The history of sugar in Florida is a tale of experimentation and entrepreneurs, early mistakes and later successes, politics and money flowing free...

A collection of precepts that together provide a powerful philosophy for daily life. With practical grace and wisdom, the Manual addresses living w...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

Featuring a wealth of beautiful reproductions from their extensive archive, Shell Art & Advertising positions the art and advertising of Shell with...

Reducere. William F. "Buffalo Bill" Cody, star of the American West, began his journey to fame at age twenty-three, when he met writer Ned Buntline. The pulp...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....

Reducere. When we reflect upon the history of Italian coachbuilding and design, it is impossible to ignore the De Tomaso / Giugiaro Mangusta. It was stunning...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

Flash on English for Specific Purposes. Marketing & Advertising - Alison Smith

DescriptionThe moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend t...

Reducere. If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you w...

Publisher: The University of Chicago PressAuthor(s): Shelly RonenIllustration(s): 5 halftones, 1 tablesNumber of pages: 208Publication date: 2022Di...

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advic...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are b...

Publisher: The University of Chicago PressAuthor(s): Shelly RonenIllustration(s): 5 halftones, 1 tablesNumber of pages: 208Publication date: 2022Di...

Reducere. The world is a mess. I thought it needed a book that was fun and easy to read. This book is it. It takes you through the tears and terrors of child...

DescriptionMax Bill was active in nearly every area of art and design, which were universal concepts for him. Furthermore, his theoretical publicat...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Sourced and written from hundreds of research papers and dozens of interviews the book chronicles, in layman's terms, a history of the unwelcome ap...

Reducere. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Adve...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Adevar, minciuna si advertising. Arta Account Planningului - Jon Steel

Reducere. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable ...

Reducere. What will you learn from this book? Who should read this book? Anyone interested in learning how and why the online advertising industry benefits f...

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of la...

..de la realizarea unui layout care vinde si pana la aplicarea tuturor testelor practice posibile. Caples va arata pas cu pas cum toate reclamele v...

Reducere. At age thirty-two, I had overcome cancer and the amputation of my left leg. I had paid my dues and figured it would take a lot more than turning se...

Reducere. The Boogies and the Woogies are charming creatures with only one problem-they are solidly dug in on their opposing opinions. The Boogies are right ...

Reducere. ""This is Barely Legal...But You Can Still Get Away With It""A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, Inte...

Reducere. The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations d...

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed explora...

Reducere. Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond...