Scientific Advertising: Complete and Unabridged, Paperback - Claude C. Hopkins

Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...

Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic...

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship, " and as such it should be measurable and ...

Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...

Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...

Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Reducere. This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headli...

Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...

Reducere. All twelve books by Roman Emperor Marcus Aurelius - his personal guidelines to live and rule well. "Do every deed, speak every word, think every th...

A translation of the classic autobiography by Tomas O'Crohan based on the fullest and most definitive 2002 Irish language edition by Prof. Sean O C...

Reducere. Traim intr-o vreme cand publicitatea a atins, in mainile anumitor oameni, statutul unei stiinte. Ea se bazeaza pe principii fixe si este, in limita...

Reducere. This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a perso...

When their father's business fails, the six Bastable children decide to restore the family fortunes. But although they think of many ingenious ways...

Reducere. "A gift to humanity" - Giuseppe Verde."The book's real greatness lies in its delineation of character" -- The Penguin Companion to European Literat...

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Reducere. Charles MacKay's groundbreaking examination of a staggering variety of popular delusions, crazes and mass follies is presented here in full with no...

Reducere. Dallas Willard writes "Deeper Experiences is the one book other than the Bible that has most influenced me. ... Readers should take from Lawson's b...

Reducere. Contributor(s): Author: Claude Hopkins"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (auth...

Reducere. NEVER-BEFORE-PUBLISHED RESTORED EDITION FROM EDGAR RICE BURROUGHS, INC.In 1940, as the world hurtled into the darkness of global conflict, Edgar Ri...

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Reducere. 2014 978-606-8414-36-2

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Reducere. Cele mai multe afaceri au dat gres din cauza ca s-au intins prea mult. Au speculat fara chibzuinta pe o sansa neclara. Asta ca sa le fie invatatura...

Reducere. DescriptionThe complete letters of John Newton are presented in Cardiphonia together, they constitute compelling treatises of faith and spiritual w...

Reducere. Claude C. Hopkins 978-606-722-033-9

Reducere. You don't need to be a trained soldier to fully appreciate this edition of IMPROVISED MUNITIONS BLACK BOOK. Originally created for soldiers in guer...

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Reducere. Black Beauty by English author Anna Sewell was composed in the last years of her life, during which she remained in her house as an invalid. The no...

This edition is the original and unabridged version of Andrew Lang's 'The Blue Fairy Book'Andrew Lang's 12 Coloured Fairy Books are some of his bes...