Absolute Essentials of Marketing Research

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Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 432Publication date: 2014Dimensions: 219 x 277 x 18Cover type: Paper...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, th...

This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the fiel...

This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own mora...

This shortform text hones in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a ...

Reducere. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, ind...

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical appro...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform tex...

This book provides an entertaining overview of how dishonesty and unethical behaviour has been studied in psychological experiments and the malleab...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book...

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to...

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on mar...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entir...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Bloomsbury Publishing PLCAuthor(s): Mo WillanNumber of pages: 272Publication date: 2021Dimensions: 243 x 163 x 28Cover type: HardbackRed...

Reducere. The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and...

A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important c...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

Framed in a student-friendly writing style, this text presents the essentials of statistics with an applied approach. It encourages skill developme...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any onlin...

Provides the information and skills needed to write effective research proposals and theses; read, assess, interpret, and apply published research;...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

The perfect first step into research methods, assuming no previous knowledge and a cheerful 'you can do this!' tone.

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three co...

Publisher: Taylor & Francis LtdIllustration(s): 9 Line drawings, black and white; 1 Halftones, black and white; 10 Tables, black and white; 10 Illu...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Written by a former transportation analyst with extensive on-the-job training experience, this covers everything budding young analysts need to know.

Reducere. For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Revised edition of Marketing research, 2012.

Publisher: John Wiley & Sons IncAuthor(s): George S. DayNumber of pages: 768Publication date: 2020Dimensions: 203 x 254 x 30Cover type: Paperback /...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...