Marketing Communications Management. Analysis, Planning, Implementation, 2 Revised edition, Paperback - Paul Copley

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable sty...

Develop the skills of an effective and agile change manager and deliver long-term, sustainable change with the second edition of this practical gui...

Publisher: Taylor & Francis LtdAuthor(s): Jayne (RNLI, UK) GeorgeIllustration(s): 81 Line drawings, black and white; 37 Halftones, black and white;...

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, me...

Publisher: Elsevier Science Publishing Co IncAuthor(s): Mirjana (Professor of Environmental Science, Educons University, Serbia) Radovanovic (Golus...

From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this boo...

Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Publisher: ABC-CLIOAuthor(s): A. Coskun SamliNumber of pages: 373Publication date: 1989Dimensions: 158 x 236 x 29Cover type: HardbackRedescopera fa...

Complex analysis is a classic and central area of mathematics, which is studied and exploited in a range of important fields, from number theory to...

Publisher: Oxford University Press IncAuthor(s): William M. (Professor, Professor, Massachusetts Institute of Technology) DeenNumber of pages: 624C...

Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and...

Gain essential skills for career development with concise accessible advice on the fundamentals of project management.Publisher: Kogan Page LtdAuth...

Aimed at advanced undergraduate and graduate students this textbook provides an introduction to the vast and crucial area of modern analysis. This ...

Develop a complete understanding of the core concepts and frameworks of risk management with this guide designed for emerging professionals and stu...

Presents a guide for archaeologists and anthropologists worldwide. This edition features archaeological and ethnographic study of pottery. It begin...

Project Management is designed to appeal to undergraduate and postgraduate students studying project management on a business degree.Publisher: Blo...

With contributions from academics across the globe, this book showcases how you can use data analysis for better and more effective urban planning ...

Publisher: SAGE Publications IncAuthor(s): Paul HernandezNumber of pages: 240Publication date: 2021Dimensions: 178 x 253 x 17Cover type: Paperback ...

Publisher: Harvey Map Services LtdIllustration(s): 10 illustrationsPublication date: 2007Dimensions: 241 x 117 x 6Cover type: Sheet map, foldedRede...

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments includ...

Publisher: American Library AssociationAuthor(s): Patricia C. FranksNumber of pages: 480Publication date: 2018Dimensions: 254 x 178 x 31Cover type:...

Publisher: Lifespace PublishingAuthor(s): Vann JoinesIllustration(s): 31 b&w line diagrams, 7 tables, 2 photographsNumber of pages: 407Publication ...

A practical, step-by-step guide to learn and develop the proven successful methods and techniques of the world's leading management consultancy fir...

Concise, practical, and evidence-based, this new edition of the Practical Management of Complex Cancer Pain is essential reading for all pain and p...

A valuable text and useful resource for all teachers working towards the new LLUK standards for the associate and full teaching roles.Publisher: SA...

Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their ma...

Offers a new introduction which provides a wide-ranging survey of criticism of "Macbeth" and four new essays. The new essays from Muriel Bradbrook,...

This innovative textbook explores the compelling debates that bring family law alive, offering a critical guide to the subject. Under the expert ed...

Equipping students with the knowledge and skills needed to navigate their personal finances confidently; this book takes the fear out of financial ...

Provides a strong yet practical foundation for understanding the concepts and practices of total productive maintenance (TPM) management - a proact...

This jump-start of a book offers four planning models and provides novice and experienced teachers with step-by-step, essential guidance in the cha...

Publisher: Joint Commission ResourcesAuthor(s): JcrNumber of pages: 168Publication date: 2010Dimensions: 286 x 217 x 20Cover type: HardbackRedescop...