Decoding Coca-Cola. A Biography of a Global Brand, Paperback - ***

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt...

Reducere. The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than th...

The story of the founder of Reebok, Joe Foster, who grew the business from a small factory in Bolton to a major international brand.Illustrations: ...

The story of the founder of Reebok, Joe Foster, who grew the business from a small factory in Bolton to a major international brand.Illustrations: ...

A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age.Publisher: John Murray PressAuthor(s):...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This is a book about a poet, about a poem, about a city, and about a world at a point of change. More than a work of literary criticism or literary...

Reducere. Steve Guest's latest book, 'A Personal Brand Story, ' comes hot off the heels from his Amazon #1 Global Sensation 'Top Biller - The Life of a Recru...

Reducere. The Staplehurst rail crash of June 9th, 1865 which claimed ten lives, might have passed relatively unnoticed but for the presence of a celebrity pa...

Reducere. A Biography of a Chance Miracle explores the life of Lena, a young girl growing up in the somewhat vapid, bureaucracy-ridden and nationalistic West...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Reducere. Contributor(s): Author: James CurlRonald James Padavona began playing music in 1950s doo whop bands as a bass and trumpet player. He eventually fou...

Has your best friend ever lied to your face? Decoding the Mind will help you understand what's really going on in your (and your friends'!) brains....

The story of the founder of Reebok, Joe Foster, who grew the business from a small factory in Bolton to a major international brand.Illustrations: ...

Author of The Big Sky series, The Way West, and the screenplay for the classic film Shane, among other timeless stories of frontier mountain men, i...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but...

Inspiring memoir by entrepreneur Judy Piatkus, who launched her startup at a time when mothers were not expected to be businesswomen and grew it in...

Publisher: Schiffer Publishing LtdAuthor(s): Al and Helen WilsonIllustration(s): 2000 photosNumber of pages: 256Publication date: 2013Dimensions: 3...

Reducere. Col. Bruce Hampton was a charismatic musical figure who launched and continued to influence the jam band genre over his fifty-plus years performing...

Reducere. As Cole Swensen argues in the introduction to this comprehensive new anthology, the long-acknowledged "fundamental division" between experimental a...

Contributor(s): Author: Barbara HermanLet Scent and Subversion take you for a whiff on the wild side of 20th century perfume.Perfume has been -- an...

Anny. A Biography of Anny Thackeray Ritchie - Henrietta Garnett

Reducere. This classic Vintage Coca-Cola Ads Coffee Table Book is a great collector's item as well as the perfect accent for any d cor. The 8.5" x 11" pages ...

Reducere. Today, John Deere is remembered-some say mistakenly-as the inventor of the steel plow. Who was this legendary man and how did he create the interna...

At just a few months old, Zoe was gradually losing her hearing. Her adoptive parents loved her--yet agonized--feeling they couldn't handle raising ...

In the early twentieth century, when many US unions disgracefully excluded black and Asian workers, the Industrial Workers of the World (IWW) warml...

In a world where the nuclear family is considered to be a husband, wife, and two kids in a house with a white picket fence, Bridgette Pearce's chil...

Reducere. A Map to the Door of No Return is a timely book that explores the relevance and nature of identity and belonging in a culturally diverse and rapidl...

In July 2004, Pastor Mark Nuckols, also an Army Reserve chaplain, received a message from the US government informing him his reserve unit would so...

Craving power and embittered by jealousy, Hui's stepmother, the great sorceress Isetnofret, and Hui's own brother Qen, orchestrate the downfall of ...

The value of a corporation is the discounted present value of future cash flows provided by the company to the shareholders. The valuation process ...

Reducere. The unauthorized biography of John Elway, Hall of Fame Quarterback, two-time Super Bowl Champion, now President of Football Operations and General ...