Customer Relationship Management. Concept, Strategy, and Tools, Hardback - Werner Reinartz

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students ...

Reducere. CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance...

'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology...

Revised edition of the authors' Customer relationship management, 2015.

Reducere. The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation. Perhaps...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and i...

Publisher: De GruyterIllustration(s): 17 Illustrations, black and white; 20 Tables, black and white; 61 Illustrations, colorNumber of pages: 238Col...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

This book is the result of a four-year study into the most commonly used management tools and techniques in the areas of business strategy and fina...

Reducere. Instructor Resources: Test bank, PowerPoint summaries, and teaching aids for each chapter, including answers to the end-of-chapter study questions....

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

DescriptionDevelop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are y...

Reducere. Start leveraging the most under-utilised and powerful human resource in business today--Customer Empathy.Global performance reports show that curre...

Reducere. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but th...

This book presents an innovative and integrated approach to the theory and practice of corporate governance, offering a set of instruments - develo...

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector, and examines the psychology underpinnin...

Reducere. From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--...

Reducere. Contributor(s): Author: J. B. WoodAuthor: Todd HewlinAuthor: Thomas LahIndustry after industry is becoming technology driven as software rapidly ea...

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in ...

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are...

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a busi...

Reducere. Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and app...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

Reducere. DescriptionBusiness Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers...

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supp...

Reducere. The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seaso...

Customers are not "on" the agenda. They ARE the agenda. Top consultant Stephen Hewett shows how to put Customer-Centricity at the heart of everythi...

This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound ana...

Reducere. Support encourages everyone to take a step back, listen, think, and talk about sex, consent, violence, and abuse. If you or someone you know have e...

Reducere. Lynda M. Applegate Robert D. Austin Deborah L. Soule 0071263191