Brand Leadership: Building Assets in an Information Economy, Paperback - David A. Aaker

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Reducere. Dezvoltarea Afacerilor 973-87488-8-7

How successful companies can keep their brands relevant.

Strategia portofoliului de brand. Cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate - David A. Aaker

Reducere. David A. Aaker 973-87488-0-1

Reducere. A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and Gene...

Contributor(s): Author: Jenni RomaniukBuilding Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential re...

Intermediate user levelPublisher: APressAuthor(s): Peter WardIllustration(s): 72 Illustrations, black and white; XXVI, 136 p. 72 illus.Number of pa...

Publisher: RIBA PublishingAuthor(s): Mr David CheshireNumber of pages: 160Publication date: 2021Dimensions: 170 x 217 x 15Cover type: Paperback / s...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Contributor(s): Author: Andreas Francois VermeulenLearn how to build a data science technology stack and perform good data science with repeatable ...

Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...

DescriptionYour image can be either an asset or a liability for you as a leader. Image building is neither superficial nor unimportant. It's not ab...

Reducere. What is the legacy you want to leave? So often we get bogged down with what we need to get done that we lose sight of why we are doing it. We are m...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Contributor(s): Author: David QuintieriWith a solid foundation and minimal maintenance, anyone can understand exactly what's truly going on in the ...

Reducere. Ever wonder what makes household names like Oprah, Ellen, or Beyonc so powerful?It's all about influencer branding, and Laura Bull will tell you ev...

Twenty leading scholars provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the potential...

Publisher: Stanford University PressAuthor(s): Casey Marina LurtzNumber of pages: 296Publication date: 2022Dimensions: 260 x 151 x 20Cover type: Pa...

Reducere. DescriptionBuild Your Human Equity Line of Credit(TM) is not just about money, but also about the strategies before making money. You must begin wi...

Reducere. Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're ...

Publisher: MIT Press LtdAuthor(s): Alexander LiptonIllustration(s): 66 figures, 2 tablesNumber of pages: 432Publication date: 2021Dimensions: 134 x...

DescriptionIn the late nineteenth century, Latin American exports boomed. From Chihuahua to Patagonia, producers sent industrial fibers, tropical f...

Reducere. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...

Reducere. Because facts matter, archives matter. In this urgent manifesto, archives luminary Millar makes the case that authentic and accurate evidence is cr...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Reducere. DescriptionThanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.Th...

Publisher: Taylor & Francis IncAuthor(s): Tom WalshNumber of pages: 312Collection: HIMSS Book SeriesPublication date: 2013Dimensions: 214 x 135 x 3...

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the persona...

A paradigm shift is a sudden, major change in the way you view something, brought on by new information or a new detail that was formerly unknown. ...

Do you wish you had more qualified, committed, and mission-oriented leaders in your church to share the ministry workload? Do you have a passion fo...

This dynamic book considers whether and how the management of records (and archives) differs from the management of information (and data).

Sets out the crucial role of pastoral care as part of the function and purpose of schooling - and shares practical insights on how schools can get ...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

Reducere. DescriptionWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take...

Reducere. Software engineering education has a problem: universities and bootcamps teach aspiring engineers to write code, but they leave graduates to teach ...

Reducere. Now more than ever, the value of Investment-Grade Wines (IGWs) and opportunities to invest in wine as an asset class are soaring. With a little res...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

This book enables leaders to lead with conscious awareness to build and sustain psychologically safe cultures through which team members may positi...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...

Biography of Stephen P. Somogyi, former VP of Swarovski Crystal Design describes his 40 year career during that company's metamorphose from glass s...

Reducere. Now more than ever, it is essential to be an inclusive leader. When it comes to being a modern leader, your ability to manage a diverse team and ma...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

Reducere. Leaders Made Here Building a Leadership Culture Every organization dreams of having enough leaders. Yet most take a haphazard or inconsistent appro...