Building Distinctive Brand Assets, Hardcover - Jenni Romaniuk

Contributor(s): Author: Jenni RomaniukBuilding Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential re...

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Reducere. DescriptionThanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.Th...

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical role...

Reducere. DescriptionAfter answering the question, "How and why do consumers adopt brands, " author Norty Cohen takes it the next step with a new question: "...

Reducere. Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're ...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the persona...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Reducere. Contributor(s): Author: Mark SchaeferWhere do you want to go next in your life? Do you want be positioned to get a better job, acquire more custome...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Reducere. DescriptionWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The Low GI Diet Revolution is the only science-based diet that is proven to help you lose up to 10 percent of your current weight and develop a lif...

Building a Bridge From "I Can't" to "I DID " provides hope and solutions to teachers as they work with students that may be struggling to succeed. ...

DescriptionMost marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can bemanaged by ...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Biography of Stephen P. Somogyi, former VP of Swarovski Crystal Design describes his 40 year career during that company's metamorphose from glass s...

Contributor(s): Author: Andreas Francois VermeulenLearn how to build a data science technology stack and perform good data science with repeatable ...

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience...

When partnerships change hands, the valuation of intangible assets can be a financial maze. This in-depth book, working through each of the basic v...

Specialist in disciplina Limba romana contemporana (morfologie si sintaxa - teorie si analiza) si profesor universitar doctor emerit la Departament...

Reducere. You Are Your Brand: Building from the Inside Out is a resource for anyone wanting to get motivated about their future and how that future is cultiv...

With a Foreword by Rowan Williams - Master of Magdalene College, CambridgeReligions - broadly defined - are found in probably all human societies. ...

How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitor...

Reducere. A trip to the art museum takes an unexpected turn, and Laney finds herself in a wilderness with no memory of her past. In a land where little is wh...

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup....

Teoria si practica analizei gramaticale. Distinctii si distinctii - G. G. Neamtu

Reducere. Steve the cat has woken up and decided he has a BIG DREAM. A dream to make the PERFECT guacamole. But cats can't make guacamole ...right?Will Steve...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

Reducere. Last month, I was living out of my car. Now, I'm couch-surfing in Brooklyn. It's about as glamorous as it sounds. All I've got are some bad memorie...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A history of the Alpha movement - how 'God's own spin doctor' repackaged Christianity for a contemporary age.Publisher: John Murray PressAuthor(s):...