Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, Paperback - David Aaker

Reducere. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Medieval Manuscripts in the Digital Age explores one major manuscript repository's digital presence and poses timely questions about studying books...

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

Reducere. DescriptionWhether you're a Perfectionist, a Dreamer, a Worrier, a Crisis-Maker, a Defier, a Pleaser or a combination thereof, this book is your ro...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Marketing is psychology, in practice. That's all it is. This book will introduce you to fascinating research in the areas of social psychology and ...

This edited collection provides a balanced conceptual framework to demonstrate not only the power of autonomous communication networks, but also th...

Discover how to live well with technology

The issue of fake news has become very prominent in recent months. Its power to mislead and misinform has been made evident around the world. This ...

In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier -...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challen...

Reducere. DescriptionToday most of our money is created, not by governments, but by banks when they make loans. This book takes the reader step by step throu...

DescriptionAn innovative and accessible guide to doing social research in the digital ageThe rapid spread of social media, smartphones, and other d...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The new edition of this pioneering book allows students to acquire an essential foundation for digital photography. Fully updated, it clearly and c...

Accessible, evidence-based and written by a leading expert in the field, this book is essential reading for anyone looking to set up and grow their...

DescriptionThe moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend t...

Build an HR strategy that leverages the potential of digital transformation and new technologies to improve employee and business performance.

How can industrial production be reintegrated into the urban fabric in a post-digital world Research from Harvard's Graduate School of Design addre...

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the...

This international collection of case studies examines the spatial dynamics of today's music industry. Students of geography, business, economics, ...

Reducere. In Twisted Tech, author Scott McClallen seeks to analyze and explore the intersection of technology, free speech, and privacy. He believes technolo...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

Almost all aspects of the historian's research workflow have been transformed by digital technology. The Transformation of Historical Research in t...

Reducere. An adaptation of Dale Carnegie's timeless prescriptions for the digital age. Dale Carnegie's time-tested advice has carried millions upon millions ...

Want to be the next Ella Mills or Grace Beverley? Award-winning rising star entrepreneur, Angelica Malin shows you how. For a new generation of fie...

Presents fresh analytical and empirical evidence on the future of industrialization in the context of a technological paradigm shift. According to ...

In an age when telling the wrong joke or using the wrong pronoun can cost you your career, Quillette magazine - founded in 2015 by Australian-based...