Building Strong Brands, Paperback - David Aaker

Reducere. A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and Gene...

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Dezvoltarea Afacerilor 973-87488-8-7

How successful companies can keep their brands relevant.

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Reducere. David A. Aaker 973-87488-0-1

Strategia portofoliului de brand. Cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate - David A. Aaker

Reducere. Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement...

Reducere. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...

Reducere. Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew ...

Reducere. Kingdom Hero: a committed Christian who perseveres by faith in order to experience spiritual victory and divine approval You must grow in your fait...

Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, bra...

Every entrepreneur knows that achieving success in a new business is all about effective marketing. And good marketing is all about branding. Choos...

Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architec...

You're a caring mother of boys, part of the "boy mom" phenomenon--now learn how to raise your son to be compassionate, empathetic, and emotionally ...

Reducere. Much of our happiness in life comes from the quality of personal relationships. When relationships are positive, spirits are high, and we are healt...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...

Reducere. Whether you want to build a solid foundation in your young horse or refresh an older horse's manners, this colt-starting program, featuring -emotio...

Yoga: Critical Alignment is an innovative, illustrated guide to new practices that release the tension held in the body to create a new balanced al...

Reducere. Educators of young children who don't yet know the work of Marian Small are in for a gift--a treasure trove to enhance their teaching and thinking ...

Reducere. Conflicts with colleagues . . . The death of an employee . . . Personal devastation . . . Disruptive culture . . . Threats of violence . . . Lack o...

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Com...

When the first volume of this book was published in 2011, Strong Towns was a fledgling nonprofit. Since then, it has grown into a national media or...

Reducere. Following World War II, the United States embarked on the great social and financial experiment of suburbanization. While it created tremendous gro...

DescriptionBetter Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK...

DescriptionFIND HAPPINESS AND FULFILLMENT THROUGH -- RATHER THAN DESPITE -- YOUR DIFFERENCES Dr. James Creighton has worked with couples for decade...

Building Stronger Communities is an introductory textbook that provides guidelines, frameworks and a range of approaches to help plan and implement...