Aaker on Branding: 20 Principles That Drive Success, Paperback - David Aaker

Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement...

Reducere. Dezvoltarea Afacerilor 973-87488-8-7

Reducere. A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and Gene...

How successful companies can keep their brands relevant.

Reducere. David A. Aaker 973-87488-0-1

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Strategia portofoliului de brand. Cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate - David A. Aaker

Reducere. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Contributor(s): Author: Emi OsonoAuthor: Norihiko ShimizuAuthor: Hirotaka TakeuchiExtreme Toyota offers the first real, comprehensive inside look a...

Reducere. WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER - Anyone--even you --can learn how to harness the power of humor in business (and ...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionBased on face-to-face interviews with over 20 self-made billionaires. There are thousands of books on millionaire thinking. The knowledg...

Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential ele...

Careers in the 21st century are changing, but traditional education methods are not preparing students for these new jobs and demands. In this thou...

Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at...

Reducere. Become a better leader, right where you are, right now.In Leadership Maxims, Woody Hester shares twelve timeless leadership truths in the context o...

Reducere. "The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholar...

Every entrepreneur knows that achieving success in a new business is all about effective marketing. And good marketing is all about branding. Choos...

Experienced Wall Street pro Jim Cullen explains how investors can use the value approach for successful investing today, as well as sharing a wealt...

Reducere. Contributor(s): Author: David R. HawkinsSuccess Is for You draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the...

Reducere. A proven-effective CBT approach to help you break the cycle of repetitive negative thinkingIf you suffer from anxiety or depression, chances are yo...

Publisher: John Wiley & Sons IncAuthor(s): Matthew C. DavidNumber of pages: 272Publication date: 2021Dimensions: 235 x 187 x 20Cover type: Paperbac...

Reducere. On the Principles of Political Economy and Taxation (19 April 1817) is a book by David Ricardo on economics. The book concludes that land rent grow...

Do you feel empty and lost inside, even though you should feel happy?We've been taught to chase an illusion of success and happiness that ends up l...

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.Publi...

Reducere. Do you want to be a wealthy Muslim? Would you like to know who the successful Muslims are and what are they doing? If so, you are at the right plac...

Reducere. Contributor(s): Author: Michael SloanDoes modern advice always seem repetitive? Do you find yourself rolling your eyes and sighing when you hear th...

A ground-breaking sales system scientifically proven to increase your performance.Publisher: John Murray PressAuthor(s): David HoffeldNumber of pag...