Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...
david a. aaker, afaceri economie, dezvoltarea afacerilor
Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...
free press, carti, carte straina, fiction & related items, fiction: general & literary