Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

DescriptionBased on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what e...

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: V...

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop ...

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy cor...

Reducere. Awards🏆Silver Medal Winner (2008) - Axiom Business Book Awards - (Sales)Contributor(s): Author: Charles H. GreenSales based on trust are uniquely p...

Growing flowers to cut and enjoy at home can sharpen our awareness of the world around us and make us more attuned to nature. We find it impossible...

Reducere. He snapped at her at breakfast. She brought up a past mistake. He walked out angry. She left without saying good-bye. Just one day in an ordinary m...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. "While early career practitioners may understand the value of drafting, negotiating, and managing exceptional contracts, they often struggle to mas...

1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases an...

Publisher: Grin PublishingAuthor(s): Lasse WalterNumber of pages: 28Publication date: 2012Dimensions: 142 x 217 x 4Cover type: Paperback / softback...

Apply the lessons from the world's most elite organizations and make customer excellence a habit by creating frictionless and authentic human conne...

This book describes the systems perspective and leadership mind-set that business leaders will need in order to create sustainable value for their ...

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The most successful salespeople unde...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionBuying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (its fu...

DescriptionTime has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will w...

Publisher: Taylor & Francis LtdIllustration(s): 75 Line drawings, black and white; 11 Tables, black and white; 75 Illustrations, black and whiteNum...

This book delves into the urban planning theory of "smart growth" to encourage the creation of smart cities, where compact urban spaces are optimiz...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

DescriptionOur urban spaces today struggle to thrive in the face corporate greed, increasing privatization, and rising inequality. Unlocking Sustai...

How logistics clusters can create jobs while providing companies with competitive advantage.Why is Memphis home to hundreds of motor carrier termin...

Includes bibliographical references and index.

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For D...

Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what ca...

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transfo...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disco...

Reducere. A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

In one of the very first books on the subject, investment manager Fred Martin provides a groundbreaking new look at Benjamin Graham's approach to g...

Description Are you a Customer Success Executive or making your way up the Customer Success ladder? Do you want to transform churn into maximum rec...

In their bestselling work The Extraordinary Leader, performance thought leaders John Zenger and Joseph Folkman revealed the 16 key competencies tha...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionThe "bioeconomy" is based on the idea of economic activity involving the sustainable exploitation of biological resources. This book ill...

Get clear and practical guidance on how to manage suppliers to form strategic collaborative relationships and achieve organizational goals.Publishe...

Reducere. DescriptionThe latest book from bestselling author Paul Connolly. An uncensored account of his extraordinary true life story and his lifelong strug...