A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts, Paperback - Bev Burgess

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy cor...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For D...

A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect t...

This book offers a comprehensive guide to all aspects of trauma counselling.Publisher: Taylor & Francis LtdNumber of pages: 256Publication date: 20...

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Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

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Extensively updated to include clinical findings over the last two decades, this third edition of A Practitioner's Guide to Rational-Emotive Behavi...

Presents the latest, most practical knowledge available in this dynamic and important discipline. Development and quality assurance tests are defin...

This book uses psychological type as a model for organizing mental health interventions, including assessing how a client's personality is affected...

For most of the past 50 years the simplest asset allocation solution was often the best. A balanced portfolio of stocks and bonds provided the inve...

A tour-de-force guide to Zen Master Dogen's most subtle and sophisticated philosophical premises: that being and time are inseparable. ``Impermanen...

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Reducere. The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greate...

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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

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Reducere. Marketingul cultural, domeniu in plina expansiune in contextul dezvoltarii industriei creative, are la dispozitie, prin aceasta teza, importante re...