Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires, Paperback - David Aaker

Reducere. Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement...

Reducere. Dezvoltarea Afacerilor 973-87488-8-7

Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...

Reducere. Learning to SOAR (formerly titled: Thin Book of SOAR) is about a generative approach to strategic thinking, planning, and leading that invites any ...

Strategia portofoliului de brand. Cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate - David A. Aaker

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and Gene...

Reducere. Most things we create will not matter. This book is about creating things that do, from a master innovator who brings science and art together in h...

How successful companies can keep their brands relevant.

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Reducere. David A. Aaker 973-87488-0-1

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Reducere. "Repent, for the kingdom of heaven is at hand." These nine intriguing words are the key to a deeper understanding of the ministry of John the Bapti...

Reducere. This is a collection of previously published essays and blog posts responding to criticism of Signature in the Cell: DNA and the Evidence for Intel...

Reducere. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...

Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money ...

Reducere. Have Your Cake and Sell It Too Yes, you can make a living out of owning a cake business - but it takes more than quality ingredients, amazing pipin...

Reducere. There's a constant hunger in the world for books that explore the spiritual aspects of life, but writing about spirituality is far more complex tha...

DescriptionFifty celebrated artists--from New York to New Delhi--on the eye-opening and thought-provoking art that inspires them. Imagine your favo...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Oracaitul broastelor rasuna in aceeasi cadenta dintotdeauna. Si totusi, a existat o vreme in care broastele nu au mai cantat! A existat si o vreme ...

The secret to planning a deeply personal and meaningful wedding has nothing to do with budget. It's about creating a celebration that reflects a co...

DescriptionA global celebration of the iconic restaurant dishes that defined the course of culinary history over the past 300 yearsToday's food-lov...

O carte fara varsta, cu o tema universala. O carte de rasfoit, de admirat si de citit iar si iar.“Negustorul de fericire” poate fi un indemn delica...

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-rev...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The world is a mess. The privileged few prosper. The masses suffer. And everyone feels spiritually empty. Most people would blame capitalism, racis...

Senior executives often go to great lengths to resist change. When things start to go awry, they try harder and find they are simply getting better...

Publisher: John Wiley & Sons IncAuthor(s): Laurie LewisNumber of pages: 336Collection: Foundations of Communication Theory SeriesPublication date: ...

Reducere. Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Orga...

A seminal figure in the field of public management, Mark Moore presents his summation of fifteen years of research, observation, and teaching about...

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice...

This book posits new a theory of fascism as a radical political community of experience.Publisher: Taylor & Francis LtdAuthor(s): David OhanaNumber...

Reducere. Engage All Generations suggests how every church can build on its potential and become a more vibrant witness of God's Kingdom. Divided into three ...

Reducere. Every chess player wants to improve, but many, if not most, lack the tools or the discipline to study in a structured and effective way. With so mu...

Reducere. Ken Steven spent most of his career working in jobs he disliked, chasing opportunities for bigger paychecks to fund a better lifestyle he became to...

Reducere. The Necessity of Fathering In 1 Corinthians 4: 15, Paul talks about how the Corinthians had thousands of instructors in Christ. However, they did n...

Reducere. Since the passage of the Affordable Care Act, the field of population health has evolved and matured considerably. Improving quality and health out...

Create a winning pitch to raise the capital you need You're a young company. You have an idea. You have a dream. Your pitch deck can make or break ...

Reducere. Leading education authority Dylan Wiliam explains how formative assessment, when applied properly, helps to increase student achievement. He also p...

Winner of a Shingo Research and Professional Publication Award The new edition of this Shingo Prize-winning bestseller provides critical insights a...